ASTROAYODHYA.COM
Shop Page — Complete Page Document
Routes: /shop  |  /shop/[category]  |  /shop/[product-slug]  |  /cart  |  Doc v1.0
Table of Contents
Section 0: Page Overview & Commerce Strategy
Section 1: Shop Header & Personalization Banner
Section 2: 'Aapke Liye' — Personalized Recommendations
Section 3: Category Navigation
Section 4: Category 1 — Gemstones (Ratna)
Section 5: Category 2 — Rudraksha
Section 6: Category 3 — Yantras
Section 7: Category 4 — Puja Samagri Kits
Section 8: Category 5 — Books & Learning
Section 9: Category 6 — Combo Packs
Section 10:Product Detail Page (/shop/[slug])
Section 11:Ayodhya Energization & Certification
Section 12:Cart & Checkout (/cart)
Section 13:Shipping & Delivery Spec
Section 14:Chart-Driven Recommendation Engine
Section 15:Foundation Integration
Section 16:SEO, Schema & Performance
Section 17:Mobile Responsiveness
Appendix:Components, APIs, Full Product Catalog, DB Schema
SECTION 0 — Page Overview & Commerce Strategy
0.1  Why Shop Is Different
Generic astrology product sites (Rudra Centre, Bejan Daruwalla shop) sell to everyone. Same rudraksha recommended to everyone. AstroAyodhya ka shop ek dum alag hai — har user ko unki kundali ke hisaab se personalized products dikhte hain. Kisi ko moonga suggest kiya jaata hai because their Mars is weak in 7th house. Dusre ko pukhraj because their Jupiter rules the 9th house.
0.2  Revenue Model
SECTION 1 — Shop Header & Personalization Banner
1.1  Page Header
H1: "Apni Kundali Ke Hisaab Se Khareedo"
Sub: "Ayodhya se certified, Saryu jal se energized — sirf aapke liye select kiya gaya"
3 Trust Badges:
🕯 Ayodhya Certified — Saryu jal abhishek ke saath energized
🔍 Lab Certified Gems — certificate attached with every gemstone
🌱 50% Foundation — har kharid ka 50% profit Laraware Foundation ko
1.2  Personalization Banner — Logged-in Users
Agar user logged in hai aur kundali bani hui hai — top pe ek prominent banner:
Banner: "[Name] Ji — Aapki Kundali Ke Hisaab Se Hamare Recommendations"
Sub: "Aapka [Planet] weak hai [house] mein — neeche dekhein kya helpful hoga"
CTA: "Meri Personalized List Dekho — scrolls to Section 2"
Guest users — banner: "Apni Kundali Banao — Personalized Product Recommendations Paane Ke Liye" → /kundali
SECTION 2 — 'Aapke Liye' — Personalized Recommendations
2.1  Section Design
Title: "Sirf Aapke Liye — [Name] Ji Ki Kundali Se"
Sub: "Neeche ki list aapke planets, dasha, aur doshas ke hisaab se hai — kisi aur ki list alag hogi"
3-4 product cards with personalization context:
2.2  Algorithm Rules — Exactly Which Products to Show
Rule 1 — Lagna lord gemstone: Always show if Lagna lord is NOT ruling 6th/8th/12th house
Rule 2 — Current Mahadasha lord gemstone: Show if Mahadasha lord is functional benefic
Rule 3 — 9th lord gemstone (Bhagya): Show if not dusthana lord
Rule 4 — Mangal Dosha present: Show Red Coral (Moonga) + Hanuman puja samagri
Rule 5 — Kaal Sarp Dosha: Show Hessonite (Gomed) + Cat's Eye + Kaal Sarp Yantra
Rule 6 — Sade Sati Phase 2: Show Blue Sapphire BUT with consultation note — never auto-recommend Neelam
Rule 7 — Pitra Dosha: Show Pearl OR Yellow Sapphire (per lagna) + Pitra Yantra
Rule 8 — Nakshatra-based Rudraksha: Use 27-nakshatra mapping table (see Appendix)
Rule 9 — Current Dasha lord Yantra: Always safe to recommend
Rule 10 — Weak planet (Shadbala < 50%): Show that planet's gemstone with consultation note
Rule 11 — NEVER recommend: Neelam, Heera, Manik without Acharya consultation flag
Rule 12 — NEVER show 6th/8th/12th lord gemstone as primary recommendation
Rule 13 — Combustion: If Sun within 8 degrees of a planet — flag that gemstone as 'consult first'
Rule 14 — Retrograde: Retrograde planets' gemstones — show with 'reduced potency note'
IMPORTANT: Rules 11 and 12 are CRITICAL safety rules. Blue Sapphire (Neelam) is the most powerful and dangerous gemstone — ALWAYS require Acharya consultation before purchase. Add 'Pehle Acharya Se Poocho' mandatory warning on all Neelam products.
SECTION 3 — Category Navigation
3.1  Category Tabs / Navigation
Horizontal category bar below personalized section. 6 categories:
3.2  Category URLs
SECTION 4 — Category 1 — Gemstones (Ratna)
4.1  The 9 Primary Navratna Gemstones
4.2  Gemstone Product Tiers — Within Each Stone
4.3  Gemstone Quality Markers — Shown on Product Page
Origin: Burma/Ceylon/African/Lab-grown — clearly stated
Weight: Ratti (traditional) + Carats (international) — both shown
Treatment: Untreated / Heat-treated / Fracture-filled — disclosed
Certificate: Issuing lab name + certificate number + QR verify link
Setting: Silver / Gold-plated / 22k Gold — ring/pendant option
Energized: 'Ayodhya mein Saryu jal se abhishek kiya gaya' — video proof available
4.4  Neelam (Blue Sapphire) — Special Handling
Product page warning for Neelam: 
"Neelam (Blue Sapphire) ek bahut shaktishali ratna hai. Yeh bahut jaldi kaam karta hai — achha bhi aur bura bhi. Ise khareedne se PEHLE kisi anubhavi Acharya se zaroor poochein ki yeh aapki kundali ke liye sahi hai ya nahi. Bina soch-samajh ke Neelam mat pahnein."
Mandatory checkbox before Add to Cart: 'Main samajhta/samajhti hoon ki Neelam khareedne se pehle Acharya consultation zaroori hai'
'Pehle Acharya Se Poocho' CTA button alongside 'Add to Cart' — equal prominence
SECTION 5 — Category 2 — Rudraksha
5.1  Rudraksha — 1 to 14 Mukhi (Main Range)
5.2  Special Rudraksha Products
5.3  Nepal vs Java vs Lab — Quality Tiers
NOTE: AstroAyodhya ONLY sells natural Nepal or Java Rudraksha. Synthetic/lab Rudraksha are not listed. This is a quality standard that builds long-term trust.
SECTION 6 — Category 3 — Yantras
6.1  Main Yantra Catalog
6.2  Yantra Materials
SECTION 7 — Category 4 — Puja Samagri Kits
7.1  Ready-Made Samagri Kits
7.2  Special Items
SECTION 8 — Category 5 — Books & Learning
8.1  Book Categories
NOTE: Books sourced from reputable Vedic publishers. AstroAyodhya does not publish own books (yet). Consider co-authoring with top Acharyas in future.
SECTION 9 — Category 6 — Combo Packs
9.1  Combo Pack Catalog
SECTION 10 — Product Detail Page (/shop/[slug])
10.1  Product Page Layout — Left Column
10.2  Product Page — Right Column
10.3  Product Description Tabs
10.4  Related Products
Below tabs — 'Yeh Bhi Dekho' section:
'Is product ke saath aksar log yeh bhi lete hain' — Amazon-style frequently bought together
'Aapki kundali ke hisaab se aur bhi kaam aayega' — personalized suggestions
4 related product cards
SECTION 11 — Ayodhya Energization & Certification
11.1  Energization Process
Product sourced from verified supplier — quality checked
Product sent to AstroAyodhya's Ayodhya yagnashala
Named Acharya performs specific energization ritual — specific to product type
Video recorded: Acharya with product, mantra chanting, Saryu jal abhishek visible
GPS coordinates captured at time of energization
Unique QR code generated — linked to video + Acharya name + GPS coordinates
QR label applied to product/packaging
Product ships within 48 hours of energization
11.2  What QR Code Reveals
Scanning product QR → astroayodhya.com/verify/product/[id]:
Product ID + name
Acharya who energized + their photo + credentials
Date + time of energization
GPS location (Ayodhya yagnashala coordinates)
15-30 second energization video clip
'Energization Verified by AstroAyodhya ✓'
11.3  Energization by Product Type
SECTION 12 — Cart & Checkout (/cart)
12.1  Cart Page
12.2  Checkout Flow
Cart review → Address entry → Payment → Order confirmation
Address form: Name, Phone, Address line 1+2, City, State, Pincode, Country. Save address option.
Payment: Same Razorpay integration — UPI, Cards, Wallets, COD for orders < ₹3,000
COD note: Cash on Delivery available for orders under ₹3,000 in India. ₹50 COD charge.
Order confirmation: Order ID + expected delivery date + tracking link (within 24hr)
12.3  Post-Order Emails
SECTION 13 — Shipping & Delivery Spec
13.1  India Shipping
13.2  International Shipping
13.3  Packaging Standards
Outer: AstroAyodhya branded box — saffron-gold design
Inner: Item in velvet pouch or foam padding
Certificate: Laminated, in separate pouch
Welcome card: 'Ayodhya se aapke ghar tak — Saryu ka ashirwad'
QR card: Energization verification QR
Puja instructions: How to wear/use the product — printed card
SECTION 14 — Chart-Driven Recommendation Engine
14.1  Data Flow
User's chart computed by Vedic Engine (Python) — stored in DB
When user visits /shop or /kundali — recommendations API called
Laravel applies 14 recommendation rules against chart JSON
Products scored and ranked — top 6 returned
Frontend displays with personalized 'Kyun aapke liye' explanation
14.2  API Response Format
GET /shop/recommendations — returns:
14.3  Nakshatra-to-Rudraksha Mapping Table
SECTION 15 — Foundation Integration
15.1  Foundation Across Shop
SECTION 16 — SEO, Schema & Performance
16.1  Target Keywords
16.2  Schema Markup
Product schema on each product page — name, description, price, brand, aggregateRating, offers
ItemList schema on /shop and /shop/[category] — list of products
BreadcrumbList on all product pages
Organization schema linking to larawarefoundation.com as nonprofit partner
16.3  Performance
SECTION 17 — Mobile Responsiveness
17.1  Mobile Layout
17.2  Mobile-Specific Features
'Add to WhatsApp Wishlist' — saves products to user's WhatsApp — Indian UX pattern
COD option prominent for mobile — many Indian mobile users prefer COD
Image zoom: pinch-to-zoom on product photos
'Share Product' — WhatsApp share link for individual products
Bottom sticky bar on product detail: '[Price] | Cart Mein Daalo'
APPENDIX — Components, APIs & DB Schema
A.1  React Components
A.2  API Endpoints
A.3  Products DB Table — Key Columns
A.4  Next Pages in Document Queue
AstroAyodhya.com — Shop Page Document v1.0
Routes: /shop | /shop/[category] | /shop/[slug] | /cart  |  Chart-Driven Commerce
50% profit → larawarefoundation.com  |  A Laraware Group Initiative
Pages Covered | 4 routes: /shop (catalog), /shop/[category], /shop/[product-slug] (detail), /cart (cart+checkout)
Render Type | /shop = SSG. /shop/[category] = SSG. /shop/[product-slug] = SSG. /cart = CSR.
Key Differentiator | Chart-driven recommendations — every user sees products specific to their kundali
Categories | Gemstones | Rudraksha | Yantras | Puja Samagri | Books | Combo Packs
Price Range | ₹299 (samagri kit) to ₹51,099 (premium gemstone set)
Ayodhya Trust | All products sourced, energized, QR-verified in Ayodhya — unique moat
SEO Title | Vedic Astrology Products | Gemstones, Rudraksha, Yantra | AstroAyodhya
Meta Desc | Ayodhya se certified Vedic astrology products — gemstones, rudraksha, yantra, samagri. Apni kundali ke hisaab se personalized recommendations. Saryu jal se energized.
Commerce Moat
Chart-driven recommendations mean: (1) Higher conversion — user feels 'yeh meri zaroorat hai', (2) Higher trust — 'Acharya ne suggest kiya', (3) Lower returns — product is genuinely suited to them. No other Indian astrology platform does this at scale.
Direct product sales | User buys from /shop — margin 40-60% on most products
Forecast upsell | Inside forecast PDF — 'Recommended products for you' with shop links
Kundali page upsell | After chart analysis — 'Aapke liye recommended' section
Post-puja bundle | After puja — 'Continue your sadhana' product kit
Subscription kit | Monthly samagri subscription — premium members
Prime Real Estate
Yeh section page ka sabse important section hai — logged-in users ke liye. Yahan conversion rate highest hogi kyunki yeh genuine personalized recommendations hain, not generic.
Card content | Product image + name + price + 'Kyun Aapke Liye?' badge
Kyun badge | 1-line chart-based reason — 'Aapka Shani 7th house mein weak hai'
Confidence | 'Acharya ne suggest kiya ✓' badge on each recommended product
Sort order | Most urgently needed first (active dosha remedies top, general last)
Developer Note
Yeh 14 rules strictly follow karne hain. Chart-to-product mapping galat hua to user galat product le sakta hai — serious consequences for trust.
Ratna (Gemstones) | 💎 Ratna — precious and semi-precious stones with certification
Rudraksha | 🔴 Rudraksha — 1 to 21 mukhi, Nepal origin preferred
Yantra | 🔱 Yantra — copper, silver, gold plated, energized
Puja Samagri | 🪔 Samagri Kits — complete kits for home puja + hawan
Kitaabein (Books) | 📚 Kitaabein — Jyotish books Hindi + English + learning
Combo Packs | 🎁 Combo Packs — bundled deals for doshas + special occasions
/shop/ratna | Gemstones category
/shop/rudraksha | Rudraksha category
/shop/yantra | Yantra category
/shop/samagri | Puja Samagri category
/shop/kitaab | Books category
/shop/combo | Combo Packs category
High-Value Category
Gemstones are the highest margin, highest AOV products. Average gemstone purchase: ₹2,000-15,000. Trust is paramount — lab certification mandatory for all.
Gemstone (Hindi/Eng) | Planet | Price Range | Caution Level
माणिक / Manik (Ruby) | Surya (Sun) | ₹1,499 – ₹25,099 | HIGH — consult first
मोती / Moti (Pearl) | Chandra (Moon) | ₹799 – ₹8,099 | Low — generally safe
मूंगा / Moonga (Red Coral) | Mangal (Mars) | ₹999 – ₹12,099 | Medium — check Lagna
पन्ना / Panna (Emerald) | Budh (Mercury) | ₹1,499 – ₹18,099 | Medium
पुखराज / Pukhraj (Yellow Sapphire) | Guru (Jupiter) | ₹1,499 – ₹21,099 | Low — generally safe
हीरा / Heera (Diamond) | Shukra (Venus) | ₹5,099 – ₹51,099 | HIGH — consult first
नीलम / Neelam (Blue Sapphire) | Shani (Saturn) | ₹3,099 – ₹31,099 | VERY HIGH — Acharya mandatory
गोमेद / Gomed (Hessonite) | Rahu | ₹999 – ₹9,099 | HIGH — consult first
लहसुनिया / Lahsuniya (Cat's Eye) | Ketu | ₹1,499 – ₹11,099 | HIGH — consult first
Tier | Price Indicator | What Changes
Basic | ₹999 – ₹3,099 | 2-3 ratti weight, Silver ring, basic certification
Standard | ₹3,099 – ₹9,099 | 4-5 ratti, Gold plated ring, GIA/IGI style local cert
Premium | ₹9,099 – ₹25,099 | 5-7+ ratti, Gold ring (18k), full lab certificate, Acharya energization ritual video
Luxury | ₹15,099 – ₹51,099 | High quality origin stone (Burma Ruby, Ceylon Sapphire), full hallmark, certificate, personal Acharya note
CRITICAL RULE — Never Auto-Recommend Neelam
Blue Sapphire is the most powerful gemstone in Vedic Jyotish — it works fast but can backfire dramatically if not suitable. ALWAYS require Acharya consultation before purchase. Show on product page: large red warning box.
Volume Category
Rudraksha are lower-priced but high-volume. Nepal origin preferred for quality. 1-Mukhi is rarest and most expensive. Most common: 5-Mukhi (general wellbeing, safe for all).
Mukhi | Deity/Planet | Price Range | Purpose
1-Mukhi | Shiva / Surya | ₹2,099 – ₹21,099 | Moksha, enlightenment, sun diseases — RARE
2-Mukhi | Ardhanarishvara / Chandra | ₹299 – ₹1,499 | Marriage harmony, emotional balance
3-Mukhi | Agni / Mangal | ₹199 – ₹799 | Mangal dosha relief, self-confidence
4-Mukhi | Brahma / Budh | ₹199 – ₹799 | Education, intelligence, speech
5-Mukhi | Kalagni Rudra / Guru | ₹99 – ₹499 | General wellbeing — safe for all
6-Mukhi | Kartikeya / Shukra | ₹199 – ₹999 | Focus, willpower, Venus issues
7-Mukhi | Mahalakshmi / Shani | ₹299 – ₹1,499 | Wealth, business, Shani relief
8-Mukhi | Ganesha / Rahu | ₹499 – ₹2,099 | Obstacle removal, Rahu issues
9-Mukhi | Durga / Ketu | ₹499 – ₹2,099 | Energy, fearlessness, Ketu issues
10-Mukhi | Vishnu | ₹999 – ₹3,099 | All-round protection
11-Mukhi | Hanuman | ₹1,499 – ₹5,099 | Strength, leadership, protection
12-Mukhi | Surya | ₹1,499 – ₹5,099 | Authority, health, success
14-Mukhi | Shiva / Shani | ₹2,099 – ₹8,099 | Saturn issues, spirituality
21-Mukhi | Kubera | ₹5,099 – ₹21,099 | Ultimate wealth — rarest available
Gauri Shankar | 2 naturally joined beads — for marriage harmony, couple's unity — ₹999-₹5,099
Garbh Gauri | 2-3 beads with small bead inside — for progeny, fertility — ₹1,499-₹3,099
Ganesh Rudraksha | Natural elephant trunk shape — rare — ₹3,099-₹11,099
Trijuti | 3 naturally joined — extremely rare — ₹5,099-₹21,099
108-bead mala | 5-mukhi Java vs Nepal — for regular japa — ₹299-₹2,099
27-bead mala | For nakshatra-based japa — ₹499-₹1,499
Origin | Quality | Price Premium | Recommended For
Nepal (Himalayan) | Best — larger, smoother, naturally formed | 2-3x Java | Serious practitioners, high-value items
Java (Indonesian) | Good — smaller, slightly rough | Standard | Regular use, budget-conscious
Lab (Synthetic) | Not recommended — no Vedic value | Cheapest | NOT sold on AstroAyodhya — only natural
Yantra = Sacred Geometric Tool
Yantras are geometric diagrams used as focal points for worship and energy. They are very popular because: (1) No gemstone matching needed, (2) Generally safe for all, (3) Used in home/office. Medium-high margin.
Yantra Name | Planet/Deity | Price Range | Purpose
Shree Yantra | Lakshmi / Venus | ₹499 – ₹5,099 | Wealth, prosperity, abundance
Surya Yantra | Sun | ₹299 – ₹1,499 | Career, authority, health, father
Chandra Yantra | Moon | ₹299 – ₹1,499 | Mind, peace, mother, travel
Mangal Yantra | Mars | ₹299 – ₹1,499 | Courage, energy, Mangal dosha
Budh Yantra | Mercury | ₹299 – ₹1,499 | Business, education, communication
Guru Yantra | Jupiter | ₹499 – ₹2,099 | Finance, guru, children, wisdom
Shukra Yantra | Venus | ₹499 – ₹2,099 | Marriage, beauty, vehicle, luxury
Shani Yantra | Saturn | ₹499 – ₹2,099 | Discipline, career, Shani relief
Rahu Yantra | Rahu | ₹499 – ₹1,499 | Foreign, sudden events, confusion
Ketu Yantra | Ketu | ₹499 – ₹1,499 | Spirituality, detachment, moksha
Navagraha Yantra | All 9 planets | ₹999 – ₹5,099 | Complete planetary harmony
Kaal Sarp Yantra | Rahu-Ketu axis | ₹999 – ₹3,099 | Kaal Sarp Dosha relief
Baglamukhi Yantra | Shakti | ₹999 – ₹3,099 | Enemy protection, court cases
Kuber Yantra | Wealth deity | ₹999 – ₹3,099 | Money, treasury, business
Vastu Dosh Yantra | Vastu | ₹1,499 – ₹3,099 | Home energy correction
Maha Mrityunjaya Yantra | Shiva | ₹999 – ₹3,099 | Health, healing, longevity
Copper (Tamra) | Standard — most common — ₹299-₹999
Brass (Pital) | Slightly better — ₹399-₹1,499
Silver-plated | Premium — ₹999-₹3,099
Silver (Chandi) | High — ₹2,099-₹7,099
Gold-plated | Premium — ₹1,499-₹5,099
Bhojpatra | Traditional — written on bark — ₹999-₹3,099
Volume & Repeat Purchase
Samagri kits are consumables — users buy them repeatedly. This is the subscription opportunity. Sell kits, then offer monthly samagri subscription.
Kit Name | Contents | Price | Occasion
Daily Puja Kit | Roli, kumkum, akshat, agarbatti, dhoop, kapoor, ghee diya — 15 items | ₹299 | Daily home puja
Satyanarayan Kit | Panchamrit items, kela, shakkerpare, tulsi, panch-meva, puja items — 25 items | ₹599 | Satyanarayan Katha
Navratri Kit | Shringar items, chunri, sindoor, maang tikka, bangles, bhog items — 30 items | ₹799 | Navratri 9 days
Diwali Puja Kit | Lakshmi-Ganesh photo, kheel, batashe, diya, deep, moli — 20 items | ₹499 | Diwali Puja
Kaal Sarp Hawan Kit | Sesame, til, ghee, naag-nagin pair, kala til, hawan samagri — 20 items | ₹999 | Kaal Sarp remedy
Mangal Dosha Kit | Red items, sindoor, moonga chip, chola items, lal vastra — 15 items | ₹599 | Mangal Dosha relief
Grihapravesh Kit | Kalash, coconut, mango leaves, gangajal, navratna, hawan samagri — 35 items | ₹1,299 | New home entry
Navagraha Hawan Kit | 9 grains, 9 dravyas, 9 colored vastra, all planetary items — 50 items | ₹1,999 | Navagraha shanti
Premium Annual Kit | 3-month supply of daily puja essentials — 100+ items | ₹3,499 | Daily sadhana
Saryu Jal (Sealed) | 100ml sealed bottle — Ayodhya Saryu ghat se collected — ₹199
A2 Cow Ghee | 500g from Ayodhya goshala — FSSAI certified — ₹599
Hawan Samagri (51 herb) | 500g — chemical free — traditional formula — ₹399
Panchamrit Kit | Individual sealed portions — milk, curd, honey, ghee, sugar — ₹299
Tulsi Mala | 108 beads — Vrindavan origin — ₹199-₹499
Sub-Category | Example Titles | Price Range
Jyotish Basics (Hindi) | Lal Kitab Rahasya, Falit Jyotish Pravesh, Kundali Padhna Seekho | ₹199 – ₹699
Advanced Jyotish | BPHS simplified, KP Astrology, Krishnamurti Paddhati | ₹499 – ₹1,499
Remedies & Upay | Ratna Pariksha, Yantra Vigyan, Rudraksha Mahima | ₹299 – ₹799
Sanskrit Texts | BPHS original (with translation), Brihat Jataka, Saravali | ₹799 – ₹2,099
English Language | BV Raman classics, KN Rao works, Komilla Sutton | ₹599 – ₹1,499
Children's Jyotish | Easy intro books for kids — Nakshatra stories, planet tales | ₹199 – ₹399
Highest AOV Category
Combo packs have highest average order value. Bundle related products with 15-20% discount. Targeted at specific doshas or life goals.
Combo Name | Contents | Price (vs individual)
Mangal Dosha Complete Pack | Moonga ring (silver) + Mangal Yantra (copper) + 3-Mukhi Rudraksha + Hanuman samagri kit | ₹2,299 (save ₹600)
Kaal Sarp Relief Pack | Gomed + Lahsuniya + Kaal Sarp Yantra + Kaal Sarp hawan kit | ₹3,499 (save ₹900)
Sade Sati Shanti Pack | 7-Mukhi Rudraksha + Shani Yantra + Neelam consultation voucher + samagri | ₹1,999 (save ₹500)
Vivah Samagri Complete | Gauri Shankar Rudraksha + Shukra Yantra + complete vivah samagri kit | ₹2,799 (save ₹700)
Business Success Pack | Kuber Yantra + Shree Yantra + Pukhraj (consultation first note) + samagri | ₹3,299 (save ₹800)
Navagraha Complete Set | All 9 planet yantras (copper) + 9-planet rudraksha set + Navagraha samagri | ₹4,999 (save ₹1,500)
Pitra Dosha Pack | Moti ring + Pitra Yantra + pind daan samagri kit + Acharya consultation voucher | ₹2,499 (save ₹600)
Spiritual Starter Pack | 5-Mukhi mala + Shree Yantra + Daily puja kit + Jyotish basics book | ₹999 (save ₹300)
Design Spec
Standard e-commerce PDP layout. LEFT: image gallery. RIGHT: product info + CTA. Below: description tabs + related products + reviews.
Main image | Large product photo — minimum 800×800px. White background.
Image gallery | 4-6 photos: product close-up, on hand/worn, certificate, Ayodhya energization
Video | Optional: 30-sec video showing the product + Acharya energization
Zoom | Click to zoom — shows fine details of gemstone / rudraksha / yantra
360 view | For premium gemstones — rotating 360° view if possible
Product name | Hindi name + English name. Category breadcrumb above.
Short desc | 2-3 sentences: what it is, which planet, main benefit
Personalized note | If user logged in + chart exists: 'Aapke liye relevant kyunki: [reason]'
Price | ₹[price]. 'Lab Certified ✓' badge. 'Ayodhya Energized ✓' badge.
Weight/Size | For gems: Ratti + Carats. For Rudraksha: Mukhi + origin. For Yantra: size in inches.
Metal/Setting | Options if applicable: Silver ring / Gold plated / Pendant / Loose
Quantity | Selector — default 1
Add to Cart CTA | Large saffron button — 'Cart Mein Daalo'
Consult first | For caution-level HIGH gems: 'Pehle Acharya Se Poocho' button — equal prominence
Trust badges | Lab Certified | Ayodhya Energized | Free Shipping ₹999+ | 7-day return
Tab 1 — Kya Hai Yeh? | Detailed description in easy Hindi — what this product is, mythology, use
Tab 2 — Kaise Pahnen/Use Karein? | Wearing instructions — day, time, mantra to chant, which finger for rings
Tab 3 — Certificate | Lab certificate details + QR verify link
Tab 4 — Energization | How it was energized in Ayodhya — Acharya name + video thumbnail
Tab 5 — Reviews | Customer reviews + ratings
KEY TRUST ELEMENT
Yeh AstroAyodhya shop ka sabse bada differentiator hai vs Amazon, Flipkart, or generic astrology shops. Every product is energized by a named Acharya in Ayodhya. QR-verified.
Gemstones | Panchopachar puja + planet-specific mantra (108 times) + Saryu jal abhishek + praan pratishtha
Rudraksha | Panchagavya shuddhi + Shiva mantra (108 times) + Saryu jal + energization prayer
Yantras | Yantra-specific mantra (1,008 times) + Saryu jal + puja with 5 upachara
Samagri kits | Blessing ritual + Saryu jal sprinkle on items + 'Ayodhya authentic' stamp
Cart items | Product image + name + price + quantity selector + remove
Subtotal | Live-updating total
Coupon | Collapsible coupon field
Shipping calc | 'Delivery kaahan chahiye?' — pincode enter → shipping cost calculated
Free shipping | '₹999 aur ki kharid karo — free delivery!' progress bar
Foundation note | 'Aapki kharid ka ≈₹[X] Foundation ko jaayega'
Checkout CTA | 'Checkout Karo →' — saffron — full width
Continue shopping | 'Aur Products Dekho' — outlined button
Order confirmed | Immediately — order summary + Foundation note
Order shipped | When dispatched — tracking link + expected delivery
Delivered | After delivery — 'Kya aaya sab theek?' + review request
7-day reminder | If no review — gentle reminder
Zone | Cities | Timeline | Cost
Metro | Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad | 2-3 days | ₹79 (Free above ₹999)
Tier 1 | Lucknow, Ayodhya, Jaipur, Ahmedabad, Pune, Surat | 3-4 days | ₹99 (Free above ₹999)
Tier 2 | Other state capitals + major cities | 4-5 days | ₹99 (Free above ₹999)
Remote | Rural, Northeast, J&K, hilly areas | 6-10 days | ₹149 (No free shipping)
NRI — USA/UK/Canada/Australia | 7-14 days — DHL/FedEx — ₹1,499 flat
Middle East (UAE, Saudi) | 5-10 days — ₹999 flat
Southeast Asia | 7-12 days — ₹1,199 flat
Rest of World | 10-21 days — ₹1,799 flat
Customs note | Religious articles declaration — generally customs-free in most countries
Tracking | International tracking shared via DHL/FedEx app
Technical Architecture
The recommendation engine is the core of AstroAyodhya shop. It takes a user's chart JSON and returns prioritized product recommendations. Must be fast (< 200ms) and accurate.
product_id | Product DB ID
product_slug | URL slug
recommendation_reason | Short Hindi text — 'Aapka Mars weak hai 8th house mein'
confidence | 'high' | 'medium' | 'low'
consult_required | Boolean — true for Neelam, Heera, Manik
priority | 1-10 — display order
Nakshatra | Deity | Recommended Mukhi | Alternate
Ashwini | Ashwini Kumaras | 1-Mukhi | 9-Mukhi
Bharani | Yama | 10-Mukhi | 2-Mukhi
Krittika | Agni | 3-Mukhi | 12-Mukhi
Rohini | Brahma | 4-Mukhi | 6-Mukhi
Mrigashira | Soma (Moon) | 2-Mukhi | 4-Mukhi
Ardra | Rudra | 11-Mukhi | 6-Mukhi
Punarvasu | Aditi | 5-Mukhi | 7-Mukhi
Pushya | Brihaspati | 5-Mukhi | Gauri Shankar
Ashlesha | Sarpa | 8-Mukhi | 9-Mukhi
Magha | Pitras | 9-Mukhi | 11-Mukhi
Purva Phalguni | Bhaga | 6-Mukhi | 7-Mukhi
Uttara Phalguni | Aryaman | 12-Mukhi | 5-Mukhi
Hasta | Savitar | 5-Mukhi | 4-Mukhi
Chitra | Tvashtri | 9-Mukhi | 6-Mukhi
Swati | Vayu | 7-Mukhi | 5-Mukhi
Vishakha | Indra-Agni | 8-Mukhi | 3-Mukhi
Anuradha | Mitra | 8-Mukhi | 6-Mukhi
Jyeshtha | Indra | 11-Mukhi | 8-Mukhi
Mula | Nirriti | 9-Mukhi | 7-Mukhi
Purva Ashadha | Apah | 13-Mukhi | 7-Mukhi
Uttara Ashadha | Vishvedeva | 10-Mukhi | 5-Mukhi
Shravana | Vishnu | 11-Mukhi | 5-Mukhi
Dhanishtha | Ashta Vasu | 8-Mukhi | 11-Mukhi
Shatabhisha | Varuna | 7-Mukhi | 9-Mukhi
Purva Bhadrapada | Aja Ekapada | 11-Mukhi | 5-Mukhi
Uttara Bhadrapada | Ahir Budhnya | 13-Mukhi | 8-Mukhi
Revati | Pushan | 4-Mukhi | 5-Mukhi
Top strip | Global green Foundation strip — 50% profit note
Product cards | Small '🌱 Foundation' badge on every card
Cart page | 'Aapki ₹[total] kharid ka ≈₹[X] Foundation ko jaayega' — green line
Checkout | Foundation note with program: 'Yeh [Program name] ke liye jaayega'
Order confirmation | 'Dhanyawad! Aapki kharid se Foundation ko help mili'
Package insert | Printed note in every package: Foundation mission + donate link
Foundation Note in Cart
Aapki is kharid ka ≈50% profit Laraware Welfare Foundation ko jaata hai — Ayodhya ke zaroorattmand logon ke liye. Aur directly donate karna hai? → larawarefoundation.com/donate/
Keyword | Volume | Page | Priority
rudraksha online | 5,00,000+ | /shop/rudraksha | Highest
yantra online | 2,00,000+ | /shop/yantra | Very High
pukhraj stone price | 1,50,000+ | /shop/pukhraj | High
moonga ring | 2,50,000+ | /shop/moonga-ring | High
neelam stone | 3,00,000+ | /shop/neelam | Very High
5 mukhi rudraksha | 1,20,000+ | /shop/5-mukhi-rudraksha | High
shree yantra buy | 80,000+ | /shop/shree-yantra | High
puja samagri kit | 1,50,000+ | /shop/samagri | High
kaal sarp yantra | 60,000+ | /shop/kaal-sarp-yantra | Medium
astrology products online india | 40,000+ | /shop | Medium
/shop SSG | Pre-built. ISR 6hr for price/stock updates.
Image CDN | Cloudinary — WebP, auto-quality, lazy load. Max 200KB per image.
Cart | CSR — React state. No SSR needed.
Recommendations | API call on page load (GET /shop/recommendations) — 200ms target. Redis cache 24hr.
Element | Desktop | Mobile
Category nav | Horizontal tabs | Scrollable horizontal tab row
Product grid | 3-col | 2-col grid — tighter cards
Product detail | 2-col (image left, info right) | 1-col — image top, info below
Image gallery | Thumbnails below main image | Horizontal swipe gallery
Cart | Sidebar or full page | Full-page cart — bottom CTA sticky
Checkout | Multi-step or 1 page | Step-by-step wizard (address → payment → confirm)
Recommendations | Horizontal scroll row | Horizontal scroll row — 1.5 cards visible
Component | File Path | Notes
ShopPage | app/shop/page.tsx | SSG catalog
CategoryPage | app/shop/[category]/page.tsx | SSG category
ProductDetailPage | app/shop/[slug]/page.tsx | SSG product
CartPage | app/cart/page.tsx | CSR — React state
ShopHeader | components/shop/ShopHeader.tsx | Personalization banner
PersonalizedRecos | components/shop/PersonalizedRecos.tsx | Chart-driven cards
CategoryTabs | components/shop/CategoryTabs.tsx | 6-category nav
ProductGrid | components/shop/ProductGrid.tsx | Filterable product grid
ProductCard | components/shop/ProductCard.tsx | Single card — all badges
ProductGallery | components/shop/ProductGallery.tsx | Image gallery + zoom
ProductInfo | components/shop/ProductInfo.tsx | Right col — price + CTA
PersonalizedNote | components/shop/PersonalizedNote.tsx | 'Kyun aapke liye'
NeelAmWarning | components/shop/NeelamWarning.tsx | Mandatory caution modal
ProductTabs | components/shop/ProductTabs.tsx | Description/cert/reviews tabs
EnergizationBadge | components/shop/EnergizationBadge.tsx | QR + video proof
CartItem | components/cart/CartItem.tsx | Cart row
CartSummary | components/cart/CartSummary.tsx | Total + foundation note
ShopFoundationStrip | components/shop/ShopFoundationStrip.tsx | Green foundation bar
Endpoint | Method | Auth | Purpose
GET /shop/products | GET | None | All products with filters
GET /shop/products/:slug | GET | None | Single product detail
GET /shop/recommendations | GET | Sanctum | Chart-based recommendations
POST /cart/add | POST | Optional | Add to cart (session or user)
GET /cart | GET | Optional | Get cart contents
POST /orders/shop | POST | Sanctum | Create shop order
POST /payments/shop/verify | POST | Sanctum | Verify Razorpay payment
GET /orders/:id/track | GET | Sanctum | Order + tracking status
GET /shop/verify/:qr-id | GET | None | QR energization verification
id | UUID
name_hi | Hindi product name
name_en | English name
slug | URL slug — unique
category | ratna | rudraksha | yantra | samagri | kitaab | combo
price | In paise
price_sale | Sale price (nullable)
description_hi | Full description in Hindi
images | JSON array of Cloudinary URLs
planet | Associated planet (nullable)
mukhi | Rudraksha mukhi number (nullable)
weight_ratti | For gems — weight in ratti
origin | Nepal / Burma / Ceylon / India etc.
caution_level | low | medium | high | very_high
consult_required | Boolean
energized | Boolean
energization_video | Cloudinary video URL
qr_code | Unique QR identifier for /verify/product/[id]
stock | Integer — available units
is_active | Boolean
Next: /membership | Membership plans + UPI Autopay + WhatsApp opt-in + cancellation
Then: /dashboard | User dashboard — all orders, forecasts, pujas, contribution tracker
Then: /tools | Free tools hub — dosha calculators, muhurat, nakshatra finder
Then: /blog | Blog system — MDX, multilingual, SEO articles, Acharya authoring
Then: /about | About AstroAyodhya — Laraware Group, Ayodhya story, media coverage
Then: /admin | Admin panel — full developer spec