ASTROAYODHYA.COM
Master Project Blueprint
Version 1.0  |  Laraware Group  |  Confidential
A Laraware Group Initiative
Powered by Ayodhya's Brahman Acharyas + Vedic Precision + Modern Technology
AstroAyodhya.com  +  larawarefoundation.com  =  Purpose-Driven Astrology
Table of Contents
PART 1 — PROJECT FOUNDATION & VISION
1.1  Executive Summary
AstroAyodhya.com is India's first Vedic astrology platform exclusively anchored in Ayodhya — the sacred land of Ram Janmabhoomi. Every forecast, report, remedy, and ritual product on this platform is certified by named Brahman Acharyas from Ayodhya — bringing divine authenticity no competitor can replicate.
The platform is built on three non-negotiable pillars: (1) Authentic Vedic Knowledge verified by Ayodhya's Brahman community, (2) Modern Technology for scale, speed, and personalization, and (3) Social Purpose — 50% of every rupee of profit goes directly to larawarefoundation.com, a registered Section 8 NGO company, creating India's most transparent astrology-for-good model.
1.2  Dual-Platform Model — AstroAyodhya + Laraware Foundation
This is not just an astrology website. It is a purpose-driven ecosystem.
50% Profit Flow Commitment: AstroAyodhya commits publicly — displayed on every page — that 50% of all net profits flow automatically to larawarefoundation.com. This commitment is transparent, verified quarterly, and forms the emotional core of AstroAyodhya's brand identity.
1.2.1  How the Two Platforms Are Interconnected
Every AstroAyodhya page carries a persistent 'Donate 50%' banner or footer strip linking to Laraware Foundation
The Checkout page shows a real-time 'Your purchase contributes ₹X to Laraware Foundation'
AstroAyodhya Dashboard shows each user their cumulative 'Contribution to Charity' lifetime total
Laraware Foundation website has an 'AstroAyodhya Impact Report' page updated quarterly
Shared campaign pages: major festivals trigger joint fundraising events
Foundation's beneficiaries featured in AstroAyodhya blog and social content — giving face to the mission
NRI donors can donate directly via Foundation page; credits linked to AstroAyodhya premium access
1.3  Unique Market Positioning
The AstroAyodhya Moat — What No Competitor Can Copy:
1.4  Legal Entity Structure
Note to Developer: AstroAyodhya.com will be launched as a product under one of the above entities. Payment gateway, GST registration, and legal charity linkage to be confirmed with CA before go-live.
PART 2 — COMPLETE TECHNOLOGY STACK
2.1  Architecture Overview
Decoupled architecture: Next.js 14 frontend (SSR/SSG for SEO) + Laravel 11 REST API backend + Python FastAPI Vedic Engine microservice. All hosted on AWS Mumbai (ap-south-1).
System layers:
Client Layer — Next.js 14 (Web) + React Native (Mobile, Phase 3) + PWA
CDN Layer — Cloudflare (DDoS, edge cache, Indian PoPs)
API Gateway — AWS ALB + Nginx + Rate Limiting
Business Logic — Laravel 11 API (PHP 8.3 + Octane/Swoole)
Vedic Engine — Python 3.12 + FastAPI + pyswisseph (separate ECS service)
Data Layer — MySQL 8.0 (primary) + Redis 7 (cache/queue) + S3 (files)
Queue — Laravel Horizon (Redis) for forecast generation & email jobs
Search — Meilisearch (Hindi+English content search)
2.2  Full Tech Stack Table
2.3  Vedic Engine — Technical Specification
Critical Architecture Decision: The Vedic Engine NEVER generates text interpretations. It ONLY computes astronomical data. All narrative content is generated by the Laravel Report Writer using classical Jyotish rules, then reviewed by Brahman Acharyas.
2.3.1  What the Vedic Engine Computes
D1 Rashi Chart — all 9 grahas, Lagna, Nakshatra, Rashi positions with Lahiri Ayanamsa
16 Divisional Charts (D1 through D60) — career, marriage, children, fortune etc.
Vimshottari Dasha — Maha + Antar + Pratyantar + Sookshma + Prana (date-accurate)
Yogini Dasha (secondary system)
Shadbala — 6-factor planetary strength scores
Ashtakavarga — bindus for all 8 planets + Sarvashtakavarga
76+ Yoga detection — Raj, Dhana, Pancha Mahapurusha, Viparita, Gajakesari, etc.
Dosha detection — Mangal, Kaal Sarp (12 types), Pitra, Sade Sati, Shrapit, Nadi, Gandmool
Gochar (Transit) engine — daily positions + sign-change alerts for next 5 years
Muhurat engine — auspicious date windows for 20+ life events
Ashtakoota Kundali Milan — 36-point Guna matching with Dosha overlay
Panchang — Tithi, Nakshatra, Yoga, Karana, Rahu Kaal, Choghadiya, Abhijit Muhurta
2.3.2  Calculation Standards
2.4  Infrastructure — AWS Mumbai Setup
2.5  Security Architecture
Laravel Sanctum tokens — 24-hour short-lived, device fingerprinting
Birth data (PII) encrypted at rest with AES-256, per-user keys
API rate limiting — Cloudflare edge + Laravel throttle (60 req/min general, 3 req/min payment)
Razorpay webhook signature verification — no card data ever stored
VPC private subnets — RDS never exposed to internet
Secrets via AWS Parameter Store — never in .env on server
Daily automated backups — MySQL + S3
India Data Localization — all data in AWS ap-south-1 (PDPB compliance)
VAPT audit scheduled — Phase 5 before Series A
PART 3 — COMPLETE PAGE ARCHITECTURE — ASTROAYODHYA.COM
3.1  Page Count Summary
3.2  Public Pages (No Login Required)
These are SEO-critical pages — rendered with Next.js SSG/ISR for maximum organic traffic.
3.3  Foundation & CSR Pages (Cross-Linked)
Key Design Rule: Every AstroAyodhya page includes a Foundation strip — either in the footer or as a sidebar widget — showing: (a) '50% of profits go to Laraware Foundation' with a live donation counter, and (b) a 'Learn More' CTA to /foundation.
3.4  Authenticated User Pages (Login Required)
3.5  Admin / Acharya Panel (/admin)
PART 4 — CONTENT STRATEGY & SEO ARCHITECTURE
4.1  Content Philosophy
Three-layer content model:
Layer 1 — Free Tools (SEO magnets): Kundali Generator, Kundali Milan, Panchang, Rashifal, Dosha Checkers — these generate organic traffic at scale. AstroSage's 80M downloads are built on this. AstroAyodhya must own these pages.
Layer 2 — Educational Content (Authority): 280+ blog articles on Graha Gyan, Dasha explainers, Muhurat guides, Nakshatra series, Vastu, remedies — authored by Ayodhya Acharyas. Hindi + English.
Layer 3 — Paid Insights (Revenue): Personalized forecasts, daily horoscopes, transit alerts, video consultations — gated behind account + payment.
4.2  SEO Priority Keywords (Phase 1 Target)
Primary Hindi keywords (highest volume):
kundali | janam kundali | kundli banana | free kundali | kundali match
kundali milan | kundali milana | 36 gun | nakshatra milan
rashifal aaj ka | aaj ka rashifal | mesh rashifal | vrishabh rashifal (×12 signs)
panchang aaj ka | aaj ka panchang | shubh muhurat aaj
sade sati | shani sade sati | sade sati kab khatam hogi
mangal dosha | manglik dosh | manglik dosha nivaran
kaal sarp dosh | kaalsarp yoga | kaal sarp dosha nivaran
vivah muhurat 2026 | shadi muhurat | vivah muhurat march 2026
griha pravesh muhurat | naye ghar mein pravesh
Primary English keywords:
free kundli | free birth chart | vedic astrology free
kundali matching | horoscope matching | marriage compatibility
manglik dosha cancellation | mangal dosha remedies
daily panchang | today panchang | choghadiya today
sade sati 2026 | saturn transit 2026
ayodhya astrology | brahman astrologer | vedic astrologer online
4.3  Blog Content Calendar — Phase 1 (50 articles in 12 weeks)
Category breakdown:
4.4  Content Standards for All Pages
Every page must have unique meta title, meta description, canonical URL, Open Graph tags
Blog posts must use Article schema.org markup with Acharya as author
Puja and product pages must use Product schema markup with reviews
Panchang and muhurat pages use Event schema markup
All free tool pages use SoftwareApplication or WebApplication schema
Core Web Vitals target: LCP < 2.5s, FID < 100ms, CLS < 0.1 on all pages
Hindi content uses Noto Sans Devanagari font — loaded from Google Fonts
Images: WebP format, Next.js Image component, lazy loading, alt text in Hindi
Internal linking: every blog post links to relevant free tool + relevant paid forecast
4.5  Foundation Content Integration (Every Page)
4.5.1  Persistent Footer Strip (All Pages)
Design spec: A gold/saffron-colored strip in the footer of every page containing:
[Icon: Heart] 50% of our profits go to Laraware Foundation
[Impact counter]: ₹[X,XX,XXX] donated to charity this quarter
[CTA Button]: See Our Impact → links to /foundation/impact
[CTA Button]: Donate Directly → links to /foundation/donate
4.5.2  Checkout Page Foundation Integration
Every purchase checkout shows:
'Your ₹[amount] purchase contributes ₹[50%] to Laraware Foundation's mission'
NGO registration number displayed for trust
'Your contribution helps [education/healthcare] — [specific program name]'
4.5.3  User Dashboard Foundation Widget
After login, user dashboard shows:
'You have contributed ₹[X] to Laraware Foundation through your purchases'
'This helped [N] children access education' (based on average impact metrics)
Share button: 'Share my impact' — social media ready card
PART 5 — REVENUE MODEL & PRICING
5.1  Revenue Streams
5.2  Revenue Projections
PART 6 — DEVELOPMENT PHASES & TIMELINE
6.1  Phase Overview
6.2  Phase 1 — Week-by-Week Timeline
6.3  Phase 2 — Key Deliverables
Forecast generation pipeline (queue-based: order → Vedic Engine → Report Writer → Brahman Review → PDF → delivery)
Razorpay payment integration (one-time + UPI Autopay subscriptions)
Three-tier subscription system (Basic/Premium/VIP) with feature gating
Daily horoscope engine (cron at 3AM IST, batch generation for all active subscribers)
Transit Alert Engine (weekly cron, personalized push+WhatsApp for upcoming transits)
Brahman Verification Workflow in Admin Panel (Acharya review queue)
Interactive Kundali Viewer with D3.js chart + Dasha Timeline visualizer
Forecast Pricing page + Forecast Reader UI
6.4  Phase 3 — Key Deliverables
Agora.io video consultation platform (flat-fee, no per-minute)
Acharya availability calendar + slot booking + payment
Remedy Recommendation Engine (Shadbala-based, chart-driven, no generic upsell)
Remedies Marketplace (gemstones, yantras, rudraksha, puja samagri)
Ayodhya Puja Booking (catalog + calendar + sankalp + HLS livestream + prasad)
PWA (Progressive Web App) — offline mode, install-to-homescreen, push notifications
WhatsApp Business API bot (daily horoscope opt-in, transit alerts, puja reminders)
Stripe international payments for NRI routing
PART 7 — DATABASE SCHEMA (CORE TABLES)
MySQL 8.0 with JSON columns for chart data. Full schema in separate DB Schema document.
PART 8 — KEY API ENDPOINTS OVERVIEW
Base URL: https://api.astroayodhya.com/api/v1/  |  Auth: Laravel Sanctum Bearer Token
PART 9 — BRAND IDENTITY & DESIGN SYSTEM
9.1  Brand Identity Summary
9.2  Colour Palette
9.3  Typography
PART 10 — PERFORMANCE TARGETS & DEPLOYMENT
10.1  Performance Targets
10.2  CI/CD Pipeline
Code push to feature branch → GitHub Actions trigger
Run PHPUnit tests (Laravel) + Jest tests (Next.js)
If all tests pass: build Next.js → push to S3 → invalidate CloudFront
Laravel: SSH deploy to EC2 behind ALB with zero-downtime rolling update
Production deploy: only on tagged releases (v1.0.0 format)
Blue-green deployment strategy for zero-downtime production updates
Vedic Engine (Python): ECS Fargate container rolling update
PART 11 — LARAWARE FOUNDATION TECHNICAL & LEGAL LINKAGE
11.1  50% Profit Flow — Technical Implementation
foundation_transfers table stores quarterly transfer records — publicly visible at /foundation/impact
Admin panel /admin/foundation page: auto-calculates gross revenue, net profit, 50% amount per quarter
Transfer record has receipt_url (bank wire proof uploaded to S3)
Foundation API endpoint GET /foundation/stats returns public figures — displayed on every page
Real-time donation counter on homepage/footer refreshes every 6 hours
11.2  Legal Requirements
Section 8 Company (larawarefoundation.com) must have active 80G registration for tax exemption to donors
FCRA registration required if accepting donations from NRI/foreign donors — consult CA
GST: AstroAyodhya digital services taxed at 18% GST; products vary by category
Foundation receives donations, not revenue share — structure must be legally reviewed by CA
Quarterly impact reports published at /foundation/impact — transparency builds trust
11.3  Foundation Website Content Requirements
Mission statement: Education, Healthcare, Astrology Literacy for underprivileged communities
About Section 8 NGO: legal details, registration number, Board of Directors
Impact Page: beneficiaries reached, projects funded, quarterly donation amounts from AstroAyodhya
Donate Page: UPI, Cards, Net Banking, NRI wire. 80G certificate download.
Programs Page: specific named programs (e.g., Jyotish Saksharta Yojana, Kanya Shiksha Nidhi)
Media / Press: Forbes India coverage, ET coverage, media mentions of Laraware Group
Contact: Registered address (Lucknow / New Delhi), phone, email
PART 12 — DEVELOPER ONBOARDING CHECKLIST
12.1  Before You Start — Setup Requirements
Read this entire document — understand the vision before writing a single line of code
Set up local development: PHP 8.3 + Composer + Node.js 20 + Python 3.12 + Docker
Clone repos: astroayodhya-api (Laravel) + astroayodhya-web (Next.js) + astroayodhya-vedic (Python FastAPI)
Install Swiss Ephemeris: pip install pyswisseph; download ephemeris files from astro.com
Set up local MySQL 8.0 + Redis 7 (Docker Compose provided)
Configure .env files: database, Redis, Razorpay test keys, Google OAuth, AWS S3 (use MinIO locally)
Run DB migrations: php artisan migrate --seed
Verify Vedic Engine: POST /compute with test birth data — must return valid D1 chart
12.2  Phase 1 Development Checklist (Critical Path)
[ ] Swiss Ephemeris service: D1 chart + Dasha computation working with Lahiri Ayanamsa
[ ] Laravel Auth: OTP + Google OAuth + birth data registration → chart auto-computed
[ ] Next.js SSG: Homepage + About + Ayodhya pages
[ ] Free Kundali Generator: Google Places autocomplete + SVG chart renderer + planet table
[ ] Free Kundali Milan: Ashtakoota Guna calculator (36 points) + Mangal Dosha + lead gate
[ ] Daily Panchang: location-aware, Tithi+Nakshatra+Yoga+Karana+Rahu Kaal+Choghadiya
[ ] Rashifal SSG: 12 daily horoscope pages + 12 rashi detail pages + daily cron
[ ] Blog CMS: MDX-based, bilingual (hi/en), Acharya author, sitemap auto-generation
[ ] AWS: EC2 + ECS + RDS + ElastiCache + S3 + CloudFront production setup
[ ] Foundation Footer: persistent strip on all pages with real-time stats from /api/v1/foundation/stats
12.3  Key Business Rules — NEVER Violate
Vedic Engine NEVER generates text — only astronomical data. Laravel Report Writer generates all text.
Charts ALWAYS use Lahiri Ayanamsa — never Raman or KP unless user explicitly selects
Never recommend gemstone of 6th, 8th, or 12th house lord — this is dangerous, not just wrong
Per-minute billing is FORBIDDEN — all pricing is flat-fee. This is a core brand promise.
50% profit to Foundation is non-negotiable — the foundation_transfers table must be accurate
Brahman Verified badge appears ONLY after an Acharya has approved the report — never auto-stamped
Birth data is PII — AES-256 at rest, never in logs, never in error messages
Rahu-Ketu are always 180 degrees apart — if your engine gives different result, debug first
12.4  Documents That Follow This One
AstroAyodhya.com
Ancient Wisdom, Modern Clarity
50% of profits go to larawarefoundation.com — Empowering India, one prediction at a time.
A Laraware Group Initiative by Anvesh Tiwari
Document Owner | Anvesh Tiwari — Laraware Group
Primary Domain | AstroAyodhya.com
Foundation Domain | larawarefoundation.com
Entity | AstroAyodhya under Laraware Group / Hellwet Technologies Pvt. Ltd.
Tech Lead Stack | Laravel 11 + Next.js 14 + Swiss Ephemeris Engine
Doc Version | 1.0 — Initial Master Blueprint
Purpose | Developer Onboarding + Project Scope + Content Architecture
Platform | Domain | Role
AstroAyodhya | AstroAyodhya.com | Revenue-generating Vedic platform — forecasts, pujas, products, consultations
Laraware Foundation | larawarefoundation.com | Section 8 NGO — receives 50% of AstroAyodhya profits for charity
Laraware Group | Laraware.com | Parent company entity — Anvesh Tiwari, Founder
Dimension | AstroAyodhya | Astrotalk | AstroSage
Spiritual Anchor | Ayodhya / Ram Janmabhoomi — physically present | None | None
Acharya Model | Named Brahman Acharyas with public credentials | Anonymous astrologers | Anonymous
Pricing Model | Flat ₹99-499 reports + ₹299-999 membership | Per-minute billing (fear model) | Per-minute / templates
Social Mission | 50% profit to Section 8 NGO — public commitment | None | None
Product Certification | Saryu-side energization + QR blockchain proof | No certification | No certification
Chart Engine | Swiss Ephemeris + Lahiri — 16 divisional charts | Basic 3rd-party API | Swiss Ephemeris (basic)
Multi-year Forecasts | 1-5 year Dasha-lifecycle mapped reports | Per-minute consultation only | Template PDFs
Foundation Link | Legally connected NGO, quarterly transparency | None | None
Entity | Role | Registration
Laraware Private Limited | Parent tech company | MCA Registered
Hellwet Technologies Pvt. Ltd. | FashionKart.ai / operational entity | MCA Registered
Teave Business Solutions Pvt. Ltd. | NXT Banking / payments | Uttam Nagar, New Delhi
Laraware Foundation | Section 8 NGO — receives 50% profit from AstroAyodhya | Section 8 Company
AstroAyodhya.com | Product/Brand — hosted under Laraware or new entity | Domain: registered
Layer | Technology | Version | Purpose
Frontend | Next.js | 14 (App Router) | SSR+SSG for SEO — 77% of astrology traffic is organic
UI Library | Tailwind CSS + shadcn/ui | Latest | AstroAyodhya design system — saffron/gold theme
State | Zustand + TanStack Query | Latest | Auth state + server state caching
Animations | Framer Motion | Latest | Chart animations, page transitions
Forms | React Hook Form + Zod | Latest | Birth data forms, registration
Backend API | Laravel | 11 (PHP 8.3) | Core business logic, auth, payments, queues
Auth | Laravel Sanctum | — | Token-based; OTP + Google OAuth
Queue | Laravel Horizon | — | Redis-backed; forecast generation jobs
Vedic Engine | Python + FastAPI | 3.12 | Swiss Ephemeris calculations — separate ECS service
Astro Library | pyswisseph | Latest | Lahiri Ayanamsa; NASA JPL precision
Primary DB | MySQL | 8.0 | Charts, users, orders, forecasts — consistent with NXT Banking
Cache | Redis | 7 | Chart cache, session, queue broker
Search | Meilisearch | Latest | Hindi+English blog/astrologer search
File Storage | AWS S3 + CloudFront | — | PDFs, media, report files
Email | Postmark | — | Transactional — high deliverability
SMS/WhatsApp | Twilio + Meta WABA | — | OTP, daily horoscope, transit alerts
Push Notif | Firebase FCM | — | Mobile/PWA push notifications
Payments India | Razorpay | — | UPI, Cards, Wallets, UPI Autopay subscriptions
Payments NRI | Stripe | — | USD/GBP/AED — auto-routed by IP
Video Consult | Agora.io | — | Acharya video calls — used by InstaAstro at scale
CDN/Security | Cloudflare | — | DDoS, edge cache, Indian PoPs
Hosting | AWS Mumbai | ap-south-1 | EC2 (Laravel), ECS Fargate (Vedic), RDS, ElastiCache
CI/CD | GitHub Actions | — | Test → Build → Deploy pipeline
Monitoring | Sentry + CloudWatch + Grafana | — | Error tracking + performance
Analytics | Mixpanel + GA4 | — | User funnel + SEO performance
PDF Generation | Puppeteer (Node.js) | — | Forecast PDF rendering
Image CDN | Cloudinary | — | Acharya photos, blog images, auto-optimization
Maps | Google Places API | — | Birth city autocomplete + geolocation
Mobile (Phase 3) | React Native + Expo | — | Android + iOS app
Ayanamsa | Lahiri (Chitrapaksha) — Government of India standard
Ephemeris | Swiss Ephemeris (pyswisseph) — NASA JPL precision
House System | Whole-sign houses for Rashi; Placidus for Bhava Chalita
Dasha Start | Moon Nakshatra at birth — calculated to the minute
Time Handling | UTC conversion + DST adjustment via pytz; atlas-based city lookup
Cache Strategy | Charts cached in Redis for 30 days; recomputed only on birth data change
API Pattern | Laravel calls Vedic Engine via internal HTTP; never exposed to public
Service | Config | Phase | Notes
EC2 API | t3.medium × 2 (ALB) | Phase 1 | Laravel API behind load balancer
ECS Fargate | 0.25 vCPU / 512MB × 2 | Phase 1 | Vedic Engine Python microservice
RDS MySQL | db.t3.medium Multi-AZ | Phase 1 | Private subnet, auto-backup
ElastiCache | cache.t3.micro Redis | Phase 1 | Chart cache + session + queue
S3 Buckets | PDFs (private) + Media (CDN) | Phase 1 | CloudFront distribution
ACM + Route 53 | SSL cert + DNS | Phase 1 | astroayodhya.com + www
RDS Read Replica | db.t3.medium | Phase 3 | Reporting queries scale-out
EC2 Auto Scaling | min 2, max 10 | Phase 3 | Traffic spikes — Navratri etc.
Public Pages (no login) | 18 pages
Authenticated User Pages | 12 pages
Admin / Acharya Panel | 8 pages
Product / Shop Pages | 6 pages
Foundation & CSR Pages | 4 pages
Legal / Support Pages | 4 pages
Blog / Content | Dynamic (200+ articles, SEO)
TOTAL STATIC/DYNAMIC | 50+ routes
Route | Page Name | Purpose + Key Content
/ | Homepage | Hero, value props, trust signals, Acharya carousel, pricing teaser, Foundation CTA, testimonials, FAQ
/kundali | Free Kundali Generator | #1 SEO page — birth data form, real chart output, lead gate for account. High-traffic keyword.
/kundali-milan | Free Kundali Milan | 2-person compatibility form, Ashtakoota score (free), full report (paid ₹399). 2nd highest keyword.
/rashifal | Daily Rashifal | 12-sign generic horoscope (SSG daily at 5AM). Google rich snippets. 'Get personal' CTA.
/rashifal/[rashi] | Individual Rashi Pages | 12 dynamic pages — weekly+monthly rashifal, rashi traits, lucky items. Internal link hub.
/panchang | Daily Panchang | Location-aware Tithi/Nakshatra/Yoga/Karana/Rahu Kaal. City-specific SEO URLs.
/forecast | Forecast Pricing Page | 4 cards (1yr/2yr/3yr/5yr), sample PDF preview, Brahman Verified badge, FAQ, anchor-priced
/membership | Membership Plans | 3 tiers (Basic ₹299/Premium ₹399/VIP ₹999), daily horoscope preview, feature comparison
/acharyas | Meet the Acharyas | Acharya grid with photos, credentials, guru parampara, ratings. Trust cornerstone page.
/acharyas/[slug] | Acharya Profile | Full bio, intro video, specializations, reviews, available booking slots
/ayodhya | About Ayodhya | Brand story — Why Ayodhya? Ram Mandir, spiritual lineage, Saryu, Acharya community
/puja | Ayodhya Puja Booking | Puja catalog (Shani, Navagraha, Kaal Sarp, Rudrabhishek etc.), calendar booking, livestream info
/shop | Products / Remedies | Gemstones, Yantras, Rudraksha, Books, Puja Samagri — chart-personalized recommendations
/tools | Free Astrology Tools | Hub for 6 free tools: Mangal Dosha check, Sade Sati, Dasha Calculator, Nakshatra Finder, etc.
/blog | Blog / Knowledge Center | 200+ articles — Graha Gyan, Dasha Explainers, Muhurat, Remedies, Current Transits. SEO engine.
/blog/[slug] | Individual Blog Post | MDX-based, Acharya-authored, Hindi+English toggle, schema markup, internal links
/about | About AstroAyodhya | Company story, team, Laraware Group connection, Foundation partnership, media coverage
/contact | Contact Us | Support form, WhatsApp link, Acharya inquiry, social handles
Route | Page Name | Content
/foundation | Laraware Foundation | Section 8 NGO introduction, mission, 50% profit commitment explanation, impact numbers
/foundation/impact | Impact Report | Quarterly updated: total donations transferred, projects funded, beneficiaries reached
/foundation/donate | Donate Page | Direct donation to Foundation. UPI + Cards + NRI wire. Tax-exemption under 80G.
/foundation/programs | Foundation Programs | Education, healthcare, astrology literacy, women empowerment — specific initiatives
Route | Page Name | Content
/dashboard | User Dashboard | Current Dasha card, today's horoscope teaser, transit alerts, forecasts list, quick actions
/my-kundali | My Kundali Viewer | Interactive D1 chart (SVG, hover), planet table, divisional chart tabs, Yoga list, PDF download
/my-dasha | Dasha Timeline | Visual Vimshottari timeline, current period highlighted, Antar+Pratyantar breakdown, D3.js
/my-forecast/[id] | Forecast Reader | Chapter navigation, bookmarks, Brahman Verified badge, PDF download, share (watermarked)
/horoscope | Daily Horoscope | Personalized 9-section: Career/Wealth/Health/Love/Shubh Samay/Lucky Color+Num/Transit/Tip
/transits | Transit Alerts | Chronological alert feed, filter by planet/impact, push notification settings per planet
/consultations | Book Consultation | Acharya selector, slot calendar, 30/45/60 min, pre-session question form, payment
/consultation/[id]/room | Video Call Room | Agora.io room, chart sidebar, session timer, recording, post-call review
/remedies | My Remedies | Chart-based gemstone/puja/mantra recommendations, Shubh calendar, shop CTA
/orders | My Orders | Order history, forecast downloads, puja bookings, product orders with tracking
/membership/manage | Membership Management | Current plan, upgrade/downgrade, billing history, UPI Autopay status
/profile | Profile Settings | DOB/TOB/POB edit (triggers recomputation), language, notifications, referral code
Route | Page Name | Purpose
/admin/dashboard | Admin Dashboard | Revenue, users, forecasts, subscriptions, pending verifications, system health
/admin/forecasts | Forecast Queue | Review + Brahman Verify generated forecasts; Acharya approval workflow
/admin/acharyas | Acharya Management | Add/edit Acharyas, availability, payouts, performance metrics
/admin/users | User Management | Search, view, ban/unban, subscription status, refund management
/admin/products | Product Catalog | Add/edit gemstones, yantras, rudraksha, books, puja samagri
/admin/pujas | Puja Bookings | Calendar view, assign to Acharya, livestream links, prasad dispatch
/admin/content | Content Manager | Blog CMS, daily rashifal editor, transit alert writer, push notification composer
/admin/foundation | Foundation Reports | Profit calculations, quarterly transfer records, 50% commitment tracker
Category | Articles | Language | Priority
Graha Gyan (Planet explainers — 9 grahas) | 12 | Hindi + English | SEO — evergreen
Dasha Explainers (Mahadasha series) | 9 | Hindi primary | SEO — mid-term
Dosha guides (Mangal, Kaal Sarp, Pitra, Sade Sati) | 8 | Hindi + English | SEO — high intent
Vivah & Muhurat guides | 8 | Hindi primary | SEO — seasonal peaks
Nakshatra series (27 nakshatras) | 5 | Hindi + English | SEO — long tail
Vastu guides | 4 | Hindi | SEO — Griha Pravesh
Remedies & Products | 4 | Hindi + English | Commercial intent
Ayodhya / Jyotish History | 3 (Acharya-authored) | Hindi primary | Brand trust
Current Transit / News Astrology | 5 (monthly) | Hindi + English | News SEO
Stream | Product | Price (INR) | Gross Margin
Forecast Reports | 1-year report | ₹99 | ~95%
Forecast Reports | 2-year report | ₹199 | ~95%
Forecast Reports | 3-year report | ₹399 | ~95%
Forecast Reports | 5-year report | ₹499 | ~95%
Membership | Basic subscription | ₹299/month | ~90%
Membership | Premium subscription | ₹399/month | ~90%
Membership | VIP subscription | ₹999/month | ~85%
Video Consultation | 30-min Acharya call | ₹1,499 | ~60%
Video Consultation | 60-min Acharya call | ₹2,999 | ~60%
Puja Booking | Standard Ayodhya puja | ₹2,099–₹11,099 | ~55%
Product Sales | Gemstones/Yantras/Rudraksha | ₹299–₹2,99,999 | ~40%
Product Sales | Books / Puja Samagri | ₹99–₹999 | ~35%
Premium Report | Brahman-Verified Lifetime | ₹2,499 | ~80%
NRI Premium | 5yr Report (USD) | $39.99 | ~95%
NRI Premium | Membership (USD) | $19.99/month | ~90%
B2B API (Phase 5) | White-label Vedic API | ₹2,999–₹29,999/month | ~95%
Metric | Year 1 | Year 2 | Year 3
Registered Users | 2,50,000 | 15,00,000 | 50,00,000
Paying Users | 18,000 (7.2%) | 1,35,000 (9%) | 5,00,000 (10%)
Forecast Revenue | ₹85 lakh | ₹6.5 crore | ₹22 crore
Subscription Revenue | ₹50 lakh | ₹8 crore | ₹35 crore
Consultation Revenue | ₹25 lakh | ₹3.5 crore | ₹15 crore
Product/Puja Revenue | ₹15 lakh | ₹2.5 crore | ₹13 crore
TOTAL REVENUE | ~₹1.75 crore | ~₹20.5 crore | ~₹85 crore
Foundation Transfer (50% PAT) | ₹20–40 lakh | ₹2–3 crore | ₹8–12 crore
Phase | Timeline | Focus | Revenue Target
Phase 1 — Foundation | Month 1–3 (12 weeks) | Brand + Free Tools + SEO Engine + Auth + Blog | ₹0 (lead gen)
Phase 2 — Core Engine | Month 4–7 (16 weeks) | Forecast Pipeline + Payments + Membership + Daily Horoscope + Brahman Verify | ₹1–5 lakh/month
Phase 3 — Premium | Month 8–11 (16 weeks) | Video Consult + Remedies + Puja + PWA + WhatsApp Bot | ₹10–25 lakh/month
Phase 4 — Mobile | Month 12–15 (12 weeks) | React Native App + NRI + Family Profiles + Referral | ₹25–50 lakh/month
Phase 5 — Scale | Month 15–18 (12 weeks) | B2B API + Astro-Tourism + Regional Languages + Series A | ₹50L–1Cr/month
Week | Tasks | Deliverable
1–2 | Project setup: Laravel 11 + Next.js 14 repos, CI/CD, AWS infra, domain DNS | Dev environments live
3–4 | Vedic Engine: Swiss Ephemeris Python service, D1 chart API, Dasha engine, internal tests | Chart computation working
5–6 | Auth: OTP + Google OAuth + birth data registration. Homepage SSG design+build | Auth working, Homepage live
7–8 | Free Kundali Generator (SVG chart renderer + lead gate). Free Kundali Milan (Guna calculator) | Core SEO tools live
9–10 | Daily Panchang page + 12 Rashifal pages + individual rashi pages (24 pages total). Daily cron job | Rashifal+Panchang live
11–12 | Blog CMS (MDX) + 50 SEO articles published. Meilisearch. Sitemap. Search Console | Phase 1 launch ready
Table | Key Columns | Purpose
users | id, name, email, phone, dob, tob, pob_city, pob_lat, pob_lng, lang_pref, rashi_naam | User accounts with birth data
charts | id, user_id, chart_type (D1-D60), ayanamsa, data(JSON), ascendant, moon_sign, nakshatra, computed_at | Computed chart storage
dashas | id, user_id, dasha_system, level (1-3), planet, sub_planet, start_date, end_date, is_current | Vimshottari Dasha timeline
forecasts | id, user_id, order_id, type (1yr-5yr), lang, content, pdf_url, brahman_verified, verified_by, status | Generated forecast reports
acharyas | id, name, guru_parampara, qualifications, specialization, photo_url, intro_video_url, rate_30min, avg_rating | Brahman Acharya profiles
orders | id, user_id, order_type, amount, currency, razorpay_order_id, razorpay_payment_id, status, metadata(JSON) | All purchases
subscriptions | id, user_id, plan (basic/premium/vip), razorpay_sub_id, status, current_period_start, current_period_end | Membership subscriptions
daily_horoscopes | id, user_id, date, lang, content(JSON), moon_sign, active_dasha, transit_alerts(JSON) | Personalized daily horoscopes
transit_alerts | id, user_id, planet, transit_type, from_rashi, to_rashi, transit_date, body, impact_level, is_read | Chart-based transit notifications
consultations | id, user_id, acharya_id, order_id, duration_min, scheduled_at, agora_channel, recording_url, status | Video consultation bookings
products | id, sku, name, category, price, description, certification, stock, images(JSON), chart_triggers(JSON) | E-commerce product catalog
puja_bookings | id, user_id, puja_type, booking_date, sankalp_details(JSON), livestream_url, prasad_dispatched | Ayodhya puja bookings
foundation_transfers | id, quarter, gross_revenue, net_profit, transfer_amount_50pct, transfer_date, receipt_url | NGO profit transfer records — public
blog_posts | id, slug, title_hi, title_en, content_hi, content_en, author_acharya_id, category, tags, views | Blog content multilingual
Group | Method | Endpoint | Description
Auth | POST | /auth/register | Register with birth data — computes chart immediately
Auth | POST | /auth/otp/verify | Verify OTP, returns Sanctum token
Auth | POST | /auth/google | Google OAuth callback
Vedic | POST | /chart/compute | Compute D1 chart for given DOB+TOB+POB (guest)
Vedic | GET | /chart | Get user's cached D1 chart
Vedic | GET | /chart/{type} | Get divisional chart D1-D60
Vedic | GET | /dasha | Full Vimshottari Dasha tree (Maha+Antar+Pratyantar)
Vedic | GET | /dasha/current | Active Mahadasha + Antardasha right now
Vedic | GET | /transits | Current + upcoming transits personalized to chart
Vedic | GET | /transits/alerts | Unread transit alerts for user
Vedic | GET | /muhurat | Auspicious dates for given purpose + date range
Vedic | POST | /kundali-milan | Compute Ashtakoota + Mangal Dosha for two persons
Vedic | GET | /panchang | Daily Panchang for location
Forecasts | POST | /forecasts/order | Place forecast order + trigger Razorpay
Forecasts | GET | /forecasts/{id} | Get forecast content + PDF URL
Forecasts | GET | /forecasts/{id}/status | Poll generation status
Subscription | POST | /subscription/create | Create UPI Autopay subscription
Horoscope | GET | /horoscope/today | Today's personalized horoscope (members only)
Acharyas | GET | /acharyas | List Acharyas with filters
Acharyas | GET | /acharyas/{id}/slots | Available booking slots
Consultation | POST | /consultations/book | Book slot + payment
Consultation | GET | /consultations/{id}/join | Get Agora token for video room
Products | GET | /remedies/recommended | Chart-based product recommendations
Puja | GET | /pujas | Available puja services
Puja | POST | /pujas/book | Book puja + sankalp
Foundation | GET | /foundation/stats | Public: total transferred, impact numbers
Brand Name | AstroAyodhya
Tagline | Ancient Wisdom, Modern Clarity
Domains | AstroAyodhya.com (primary)  |  StarShastra.com (alternate)
Foundation | larawarefoundation.com — Section 8 NGO partner
Logo Icon | Ashtakona (8-pointed star) with Jyotish Chakra center — sacred geometry
Wordmark | 'Astro' in Saffron/Gold + 'Ayodhya' in Deep Navy — two-tone
Brand Story | Predictions written and certified in the city of Ram
Tone | Authoritative, Sacred, Empowering, Accessible — never fear-based
Colour Name | Hex Code | Use Case | Symbolism
Sacred Saffron | #D97706 | Primary — logo, CTAs, headings, accents | Vedic fire, Ram Janmabhoomi
Deep Gold | #B45309 | Secondary — section accents, hover states | Divine wisdom, Jyotish knowledge
Cosmic Midnight | #07070F | Primary background (dark theme) | Infinite cosmos, night sky
Ancient Ivory | #F5F0E8 | Light theme backgrounds, body text bg | Palm leaf manuscripts, purity
Vedic Crimson | #8B1A2E | Accent — alerts, highlight, hover | Sindoor, sacred red
Foundation Green | #166534 | Foundation/CSR elements, success states | Growth, healing, seva
Indigo Cosmos | #1A1A40 | Cards, gradient panels | Depth, mysticism
Star Glow | #F5DFA0 | Premium highlights, star effects | Nakshatra sparkle
Font Role | Font Name | Usage
Display / Hero | Playfair Display — Bold/Black 700-900 | Homepage hero, section titles, brand moments
Section Headings | Cormorant Upright — SemiBold 600 | Blog headings, page section titles
Subheadings | Playfair Display — Italic | Taglines, callouts, quotes
Body Text | DM Sans — Regular 15px | All body content, UI text
UI Labels / Caps | DM Sans — Medium, Uppercase | Buttons, tags, navigation, table headers
Hindi / Devanagari | Noto Sans Devanagari — 400/600 | All Hindi content, mantras
Metric | Target | Strategy
Page LCP (Largest Contentful Paint) | < 2.5 seconds | SSG/SSR + CloudFront CDN + WebP images + Next.js Image
Free Kundali Generation | < 3 seconds | Swiss Ephemeris < 50ms; Redis cache for same DOB+POB combos
Forecast PDF Generation | < 15 minutes | Queue-based; email+push when ready; no blocking UX
Daily Horoscope Delivery | All users by 7AM IST | 3AM cron, parallel batch, WhatsApp+FCM by 6:30AM
API Response Time (p95) | < 300ms | Redis chart cache + MySQL query optimization + Laravel Octane
Concurrent Users (target) | 50,000 simultaneous | EC2 Auto Scaling + RDS Read Replica + Redis Cluster
Mobile Core Web Vitals | All Green | Next.js 14 Server Components, minimal JS, PWA caching
Uptime SLA | 99.9% | Multi-AZ RDS, ALB health checks, CloudWatch alarms
Document | Content | Status
Homepage Design Doc | Section-by-section content, hero copy, CTAs, wireframe spec, Foundation integration | Next
Free Kundali Page Doc | Form UX, chart renderer spec, lead gate flow, SEO copy | After Homepage
Forecast System Doc | Generation pipeline, report structure, Brahman review workflow, PDF spec | Phase 2
Acharya System Doc | Onboarding, profile structure, availability, verification workflow | Phase 2
E-commerce / Shop Doc | Product catalog, chart-to-product algorithm, order flow, certification | Phase 3
Foundation Website Doc | larawarefoundation.com complete page-by-page spec | Parallel to Phase 1
DB Schema Full Doc | Complete MySQL schema with all tables, indexes, constraints | Phase 1
API Reference Doc | All 90+ endpoints with request/response examples | Phase 1