ASTROAYODHYA.COM
Blog System — Complete Document
Routes: /blog  |  /blog/[slug]  |  /blog/category/[cat]  |  /blog/acharya/[acharya]  |  Doc v1.0
Table of Contents
Section 0: Blog Strategy & Architecture
Section 1: Content Management System Choice
Section 2: /blog Hub Page
Section 3: Individual Article Page (/blog/[slug])
Section 4: Article Content Structure & Format
Section 5: Category System
Section 6: Acharya Author Pages (/blog/acharya/[slug])
Section 7: Multilingual System
Section 8: Acharya Authoring Workflow
Section 9: Article Types — 6 Formats
Section 10:Content Calendar & Topic Strategy
Section 11:In-Article CTAs & Monetization
Section 12:Easy Hindi Writing Guidelines
Section 13:SEO Optimization for Blog
Section 14:Foundation Integration
Section 15:Social Sharing & Distribution
Section 16:Performance & Technical Spec
Section 17:Mobile Responsiveness
Appendix:Components, APIs, 285-Topic Content Plan
SECTION 0 — Blog Strategy & Architecture
0.1  Why Blog Is a Long-Term SEO Moat
Tools aur pages se immediate traffic aata hai — but blog compounding karta hai. Ek 'Mangal Dosha kya hota hai' article aaj likho to 5 saal baad bhi traffic dega. 500 articles × average 500 visitors/month = 2.5 lakh organic visitors/month from blog alone — without any ongoing paid spend.
0.2  Blog Architecture
0.3  Content Volume Plan
SECTION 1 — Content Management System Choice
1.1  Option A — MDX in Next.js (Git-based)
1.2  Option B — Sanity.io Headless CMS (RECOMMENDED)
1.3  Sanity Schema — Article Structure
SECTION 2 — /blog Hub Page
2.1  Hub Page Header
H1: "Jyotish Blog — Asli Jaankari, Seedhi Bhasha Mein"
Sub: "Ayodhya ke Brahman Acharyas aur hamare experts likhte hain — aapke liye, aapki bhasha mein."
2.2  Featured Article Section
Top of page — 1 large featured article card:
2.3  Category Filter Tabs
Horizontal scrollable tabs below featured:
2.4  Article Grid
3-column grid desktop, 2-col tablet, 1-col mobile. Each card:
Thumbnail image (16:9)
Category badge
Title (Hindi) — max 2 lines, then truncate
Author name + date + read time
2-line excerpt
Click anywhere → article page
2.5  Sidebar — Desktop
SECTION 3 — Individual Article Page (/blog/[slug])
3.1  Article Header
3.2  Article Body
3.3  Table of Contents
Sticky left sidebar (desktop) — auto-generated from H2 headings in article:
'Is article mein kya hai:' header
Each H2 as a clickable link — active state as user scrolls
Smooth scroll to section on click
Progress indicator: reading progress bar at top of TOC
NOTE: TOC only shown for articles > 1,000 words. Shorter articles do not need it.
3.4  Article Footer
SECTION 4 — Article Content Structure & Format
4.1  Standard Article Structure
Hook / Opening (100-150 words) — reader ka ध्यान khincho
Kya hota hai [topic]? — basic explanation
Kab aur kaise hota hai — conditions/details
Iska kya matlab hai — implications for person's life
Kya karna chahiye — actionable advice
Upay (Remedies) — practical solutions
Conclusion + Acharya ki rai — personal note
FAQ section (5-6 questions) — bonus SEO
Article length targets:
4.2  Frontmatter / Metadata Required for Each Article
SECTION 5 — Category System
5.1  All 10 Blog Categories
5.2  Category Page Design
Route: /blog/category/[slug] — e.g. /blog/category/dosha
Category hero: name + description + article count
All articles in this category — same grid as /blog
Sub-category filter (if applicable) — e.g. Dosha category: Mangal | Kaal Sarp | Sade Sati | All
Related tool/service CTA: 'Mangal Dosha check karo' → /tools/mangal-dosha
SECTION 6 — Acharya Author Pages
6.1  Author Page — /blog/acharya/[slug]
6.2  E-E-A-T Signals for Google
Real Acharya name + photo on every article
Author bio with credentials on article page
Links from article to Acharya profile page
Links from Acharya profile to consultation page (real person, real credentials)
'Reviewed by Acharya [Name]' on all editorial articles (even if not authored by Acharya)
Publication date + last updated date — freshness signal
SECTION 7 — Multilingual System
7.1  Language Implementation
7.2  Translation Priority — Which Articles to Translate First
SECTION 8 — Acharya Authoring Workflow
8.1  Sanity Studio Writing Flow for Acharyas
Acharya opens Sanity Studio in browser (studio.astroayodhya.com)
Logs in with their dedicated Acharya account
Clicks 'New Article' — sees simple form
Fills: Title (Hindi) | Category | Tags | Body text (rich text editor — like WhatsApp but richer)
Uploads featured image OR requests from team
Clicks 'Submit for Review'
Editorial team reviews — fixes formatting/SEO if needed
Editor publishes — article goes live
Sanity Studio simplifications for Acharyas: 
Rich text editor — Hindi typing via any keyboard (Inscript/Phonetic)
No code ever — pure WYSIWYG
Image upload via drag-drop — no S3 knowledge needed
Preview: 'Is article ko preview mein dekho' before submitting
Mobile-compatible — Acharya can write on phone if needed
8.2  Editorial Review Checklist
SECTION 9 — Article Types — 6 Formats
9.1  Format 1 — Informational Guide
Example: "Mangal Dosha Kya Hota Hai? — Poori Jaankari"
Most common format. Explains a Jyotish concept thoroughly. Structure: What it is → Why it happens → What it means → What to do. Target length: 1,500-2,500 words.
9.2  Format 2 — Listicle / Quick Read
Example: "10 Signs You May Have Kaal Sarp Dosha — Hindi"
Number-based format — easy to scan. High social sharing. Target: 800-1,200 words.
9.3  Format 3 — Year-Specific / Seasonal
Example: "Vivah Muhurat 2026 — Shubh Dates Ki Complete List"
Date-bound content — extremely high traffic during wedding season. Must be updated annually. Target: 1,000-2,000 words with muhurat table.
9.4  Format 4 — Rashi-Specific
Example: "Mesh Rashi 2026 — Poora Saal Ka Haal"
Annual prediction for each of 12 rashis — 12 articles written once per year. Very high traffic. Target: 1,500-2,500 words each.
9.5  Format 5 — FAQ Article
Example: "Sade Sati Ke Bare Mein 25 Sawaal Aur Unke Jawab"
FAQ-style format — targets question-based searches. Google Featured Snippet friendly. FAQPage schema. Target: 1,000-1,500 words.
9.6  Format 6 — Acharya Reflection
Example: "Meri 30 Saal Ki Jyotish Yatra — Acharya Ramesh Ji Ki Zubani"
Personal narrative by Acharya — builds human connection, E-E-A-T signals. Not SEO-focused — brand building. Target: 500-1,000 words. No keyword pressure.
SECTION 10 — Content Calendar & Topic Strategy
10.1  Launch Content — 50 Articles (Month 1)
10.2  Seasonal Content Calendar
SECTION 11 — In-Article CTAs & Monetization
11.1  CTA Placement Rules
11.2  Article-to-Product/Service Mapping
11.3  Newsletter / WhatsApp Opt-in in Articles
Mid-article and end of article — WhatsApp subscription prompt:
"Aisi aur articles WhatsApp pe paana chahte hain? — hamare saath judo"
Phone number input OR 'Google se join karo' button
On signup: added to WhatsApp broadcast list for weekly blog updates
First message: 'Shukriya! Har hafte ek helpful Jyotish article WhatsApp pe milega.'
SECTION 12 — Easy Hindi Writing Guidelines
12.1  Core Writing Principles
12.2  Common Word Replacements — Blog Version
12.3  Jyotish Technical Terms — When to Keep Sanskrit
Yeh terms Hindi mein hi rahen — in ko translate mat karo:
Mahadasha, Antardasha, Pratyantar — Dasha system terms
Lagna, Rashi, Nakshatra, Pada — chart terms
Bhava (house number) — but 'house number' bhi acceptable
Dosha names: Mangal Dosha, Kaal Sarp, Sade Sati — keep as-is
Planet names: Surya, Chandra, Mangal, Shani — keep Sanskrit (readers expect these)
Yoga names: Raj Yoga, Gaj Kesari — keep as-is
NOTE: When using Sanskrit terms — first use mein explain karo. Example: 'Mahadasha (aapke janam ka ek bada time period)'.
SECTION 13 — SEO Optimization for Blog
13.1  On-Page SEO Checklist for Every Article
13.2  Blog SEO — Keyword Research Approach
Three types of keywords to target:
13.3  Featured Snippet Optimization
Several blog articles can rank for Google Featured Snippets:
FAQ format articles — define question as H2, answer in first sentence of paragraph below
Definition-type articles — 'Mangal Dosha' H1 → first paragraph: what it is in 40-50 words
List-type articles — numbered list after H2 heading — often shows in snippets
Table format — muhurat tables, planetary tables — Google shows tables in snippets
13.4  Internal Linking Structure
SECTION 14 — Foundation Integration
14.1  Foundation on Blog
SECTION 15 — Social Sharing & Distribution
15.1  WhatsApp-First Sharing
15.2  SEO-Optimized Sharing Images
15.3  Blog → WhatsApp Broadcast
Weekly blog digest via WhatsApp — 3 new articles summary
Seasonal content pushed before festivals — 'Navratri se pehle yeh padho'
Viral article notifications — 'Is hafte yeh bahut padha gaya'
SECTION 16 — Performance & Technical Spec
16.1  Next.js Blog Technical Implementation
16.2  Performance Targets
SECTION 17 — Mobile Responsiveness
17.1  Mobile Blog Layout
17.2  Hindi Readability on Mobile
Font size: minimum 16px for body text — 18px preferred
Line height: 1.8 — Devanagari needs more vertical space than Latin
Paragraph spacing: 1.5rem between paragraphs
Max width: 100% on mobile — no horizontal scroll ever
Touch targets on links: minimum 44px height
Test on: Redmi Note 10 (most common Indian phone) — 360px wide screen
APPENDIX — Components, APIs & Topic Plan
A.1  React Components
A.2  API / CMS Queries
A.3  285-Topic Content Plan — Category Breakdown
Dosha Category — 55 Articles:
Mangal Dosha series: What it is | 12 placements | 25 cancellations | Remedies | Vivah impact | Kumbh Vivah | Ark Vivah | Famous Manglik celebrities | Mangal Dosha in different lagnas (12 articles)
Kaal Sarp series: What it is | 12 types (individual articles each) | Remedies | Puja guide (15 articles)
Sade Sati series: What it is | 3 phases | Per rashi impact (12) | Remedies | Current Sade Sati status (15 articles)
Pitra Dosha series: What it is | 14 types | Remedies | Gaya pind daan guide (8 articles)
Other: Nadi Dosha | Shrapit Dosha | Bhakoot Dosha (7 articles)
Rashi Category — 60 Articles:
12 × Annual Rashifal (2026, 2027)
12 × Rashi characteristics / swabhav
12 × Rashi and career
12 × Rashi and marriage compatibility
12 × Lucky gemstone + rudraksha for rashi
Nakshatra Category — 35 Articles:
27 × Individual nakshatra characteristics
8 × Nakshatra combinations + special topics (Gandmool, Abhijit etc.)
Muhurat Category — 30 Articles:
12 × Monthly vivah muhurat (2026-2027)
Muhurat for: ghar kharidna | car kharidna | business start | naukri | surgery | overseas travel | gold purchase (7 articles)
Festival muhurat (Navratri, Diwali, etc.) — 11 articles
Graha (Planets) — 40 Articles:
9 × Planet characteristics
9 × Planet transits and effects
9 × Planet remedies
13 × Specific topics: Shani Mahadasha | Rahu effects | Ketu moksha | etc.
Upay (Remedies) — 40 Articles:
Gemstone guides: each of 9 Navratna (9 articles)
Rudraksha guides: 1-14 mukhi (14 articles)
Yantra guides: main 10 yantras (10 articles)
Mantra guides: planet-specific mantras (7 articles)
Jyotish Basics — 25 Articles:
Kundali basics series: 12 houses | 9 planets | 12 rashis | 27 nakshatras | reading a chart | divisional charts | dasha system | transits | aspects | yoga
Total target Year 1: 285+ articles
A.4  Next Pages in Document Queue
AstroAyodhya.com — Blog System Document v1.0
Routes: /blog | /blog/[slug] | /blog/category/[cat] | /blog/acharya/[acharya]
50% profit → larawarefoundation.com  |  A Laraware Group Initiative
Pages Covered | 4 route types: hub, article, category, Acharya author page
Tech Stack | MDX (Next.js) + Contentlayer OR CMS (Sanity.io) — decision in Section 2
Languages | Hindi (primary) + English + Hinglish. Each article exists in multiple languages.
Authors | AstroAyodhya editorial team + verified Brahman Acharyas
SEO Goal | Long-tail keyword coverage — thousands of Jyotish topics in Hindi+English
Volume target | 50 articles at launch. +10/month ongoing. 500 articles in Year 1.
SEO Title Hub | Jyotish Blog | Vedic Astrology Articles Hindi | AstroAyodhya
SEO Compounding Strategy
Blog AstroAyodhya ka long-term traffic engine hai. Har article ek keyword target karta hai. Jyotish mein thousands of long-tail keywords hain jinpe competition bahut kam hai — especially Hindi mein. 'Kark rashi ke bare mein' ya 'Shani mahadasha ke upay' type articles easily rank karte hain.
/blog | Hub — latest articles + categories + featured
/blog/[slug] | Individual article — e.g. /blog/mangal-dosha-kya-hota-hai
/blog/category/[cat] | Category archive — /blog/category/dosha, /blog/category/rashi
/blog/acharya/[acharya] | Acharya author page — all articles by that Acharya
/hi/blog/[slug] | Hindi version of article (default — no prefix needed for Hindi)
/en/blog/[slug] | English version of article
Launch (Month 1) | 50 articles — core topics. Dosha, Rashi, Nakshatra, Muhurat basics.
Month 2-3 | +10 articles/month. Expand to seasonal, festival, and question-based topics.
Month 4-6 | +20 articles/month. Acharya-authored pieces. Regional variations.
Year 1 target | 300-500 total articles. Hindi primary + key English translations.
Year 2+ | +30/month. Full 20-language coverage for top 50 articles.
Architecture Decision
Do options hain: (1) MDX files in Git repo (developer-friendly, no CMS cost), (2) Headless CMS like Sanity.io (non-technical Acharyas can write). Recommendation below.
How it works | Markdown files with JSX — stored in /content/blog/ folder in Git repo
Pros | Zero cost | Version control | Fast builds | Developer full control
Cons | Acharyas cannot write directly — need developer to publish | Hindi text in code files
Best for | Technical team writing all content, or content team comfortable with Git
Tools | Contentlayer for type-safe MDX parsing in Next.js
How it works | Sanity Studio (web-based editor) + Sanity API → Next.js fetches content
Pros | Acharyas write directly in browser | Hindi typing works | No developer needed for publishing | Real-time preview
Cons | Monthly cost (~$25-50 after free tier) | Extra API dependency
Best for | When Acharyas are writing content — which is the plan
Integration | Sanity GROQ queries in Next.js. ISR for fast builds.
Recommendation: Sanity.io
Kyunki hamare Acharyas non-technical hain. Sanity Studio mein woh browser pe directly Hindi mein likh sakte hain — koi developer ki zaroorat nahi. ₹3,000/month maximum cost hai — worth it for Acharya autonomy.
title_hi | Hindi article title — Devanagari
title_en | English title
slug | URL slug — auto-generated from title
author | Reference to Acharya document (or editorial team)
category | Reference to category document
tags | Array of string tags
publishedAt | Publication datetime
body_hi | Hindi article body — Portable Text (rich text)
body_en | English body — optional
seo_title_hi | SEO title (Hindi) — overrides default
seo_desc_hi | Meta description (Hindi)
featured_image | Cloudinary image URL
is_featured | Boolean — appears in featured section
related_tool | Optional link to a /tools page
related_product | Optional product recommendation
related_puja | Optional puja link
Design Spec
Clean editorial layout. Featured article large at top. Below: category tabs + article grid. Sidebar: popular articles + newsletter opt-in.
Hero image | Full-width, 16:9 — editorial quality
Category badge | Category pill — saffron/gold/green by category
Title | H2 in large font — article title in Hindi
Excerpt | 2-3 sentences — teaser
Author | Acharya/author photo (small) + name + 'Ayodhya' tag
Read time | 'Padhne ka samay: 5 minute' — estimated reading time
Published | Date in Hindi — '15 April 2025'
Sab | All articles — default
Dosha | Mangal Dosha, Kaal Sarp, Sade Sati, Pitra Dosha etc.
Rashi | 12 rashi articles + annual/monthly forecasts
Graha | Planet-specific articles — Shani, Mangal, Guru etc.
Nakshatra | 27 nakshatra articles
Muhurat | Auspicious timing articles
Upay | Remedies — gemstones, rudraksha, mantra, daan
Jyotish Basics | Introductory articles for beginners
Festival | Festival-specific articles — Navratri, Diwali, etc.
Ayodhya | Ayodhya-specific spiritual content
Popular articles | Top 5 most-read articles — title + thumbnail mini
Newsletter opt-in | 'Har hafte naye articles paao WhatsApp pe' — number input
Trending topics | Tag cloud of popular tags
Foundation widget | 50% profit note + donate CTA
Design Spec
Editorial reading layout. Max-width 720px for article body (optimal readability). Left sidebar: table of contents (sticky). Right sidebar: related articles + CTA widget. Mobile: single column.
Breadcrumb | Home > Blog > [Category] > [Article Title]
Category badge | Colored pill above H1
H1 | Article title — Hindi. 32px. Playfair Display.
Excerpt | Bold first paragraph — summary/hook
Author bar | Photo (48px circular) | Name | 'Ayodhya' | Date | Read time | Share buttons
Featured image | Full-width below author bar — 800px max width, WebP
Language toggle | 'Hindi | English | Hinglish' switcher — if translations available
Font | DM Sans 18px for body text — optimal Hindi readability
Line height | 1.8 — important for Hindi Devanagari script readability
Heading style | H2: Playfair Display 24px saffron. H3: DM Sans 20px bold dark.
Paragraphs | Max 4-5 sentences per paragraph. Hindi text especially needs short paras.
Images | Inline images with captions. Alt text in Hindi. Lazy loaded.
Callout boxes | Important points in highlighted box — saffron left border
Lists | Custom styled bullets — saffron dots
Bold | Key terms bolded — e.g. planet names, technical terms
Tags | Tag pills below article body — click to category/tag page
Author bio box | Acharya/author photo + name + 2-line bio + 'Aur Articles Padho' link
Share section | 'Pasand aaya? Share karo' — WhatsApp | Twitter/X | Facebook | Copy link
Related articles | 3 related article cards — based on category + tags
Comments | No comments system — too much moderation needed for Jyotish content
Content Standard
Har article ek standard structure follow karta hai. Yeh SEO ke liye zaruri hai aur readers ko consistent experience milta hai.
Basic informational | 800-1,200 words — quick reads
Detailed guide | 1,500-2,500 words — comprehensive
Pillar content | 3,000-5,000 words — definitive guide (1 per topic category)
Acharya reflections | 500-800 words — personal perspective pieces
title_hi | Hindi title — exactly as shown in Google search
title_en | English title
slug | URL-safe slug — Hindi romanized: mangal-dosha-kya-hota-hai
category | Primary category
tags | 3-7 tags: ['mangal', 'dosha', 'vivah', 'kundali']
author | Acharya ID or 'editorial'
published_date | ISO date
updated_date | Last updated — important for freshness signals
read_time | Estimated minutes — auto-calculated from word count
seo_title_hi | Hindi SEO title — max 60 chars
seo_desc_hi | Meta description — max 160 chars in Hindi
og_image | 1200×630 featured image URL
featured | Boolean — appears in featured section
canonical_url | Self-referencing canonical — important for multilingual
related_tool | Link to relevant /tools page
related_puja | Link to relevant /puja page
related_product | Link to relevant /shop product
Category | Slug | Description | Article Count Target
Dosha | dosha | Mangal, Kaal Sarp, Sade Sati, Pitra, Nadi — all doshas | 50+ articles
Rashi | rashi | 12 rashis + annual/monthly/weekly predictions | 60+ articles
Graha | graha | 9 planets — characteristics, transits, effects | 40+ articles
Nakshatra | nakshatra | 27 nakshatras — individual articles + combinations | 35+ articles
Muhurat | muhurat | Auspicious timing for various life events | 30+ articles
Upay | upay | Remedies — gemstones, rudraksha, mantra, puja, daan | 40+ articles
Jyotish Basics | basics | Beginner articles — what is kundali, how to read it | 25+ articles
Festival | festival | Jyotish significance of festivals + muhurat | 25+ articles
Ayodhya | ayodhya | Ayodhya spirituality, Ram Mandir, Saryu, Acharyas | 20+ articles
Acharya Writings | acharya | Personal reflections by our Brahman Acharyas | 30+ articles
Trust + SEO
Har Acharya ka ek author page hona chahiye. Yeh Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) ke liye critical hai. Named human experts writing content = higher rankings.
Profile section | Large photo + name + location (Ayodhya) + credentials + badges + short bio
Expertise | List of specializations: 'Vivah Jyotish | Kaal Sarp | Nadi Jyotish'
Article count | '[Name] Ji ne [N] articles likhe hain'
Article grid | All articles by this Acharya — same card layout
Schema markup | Person schema — name, jobTitle, knowsAbout, worksFor (AstroAyodhya), hasCredential
Consultation CTA | '[Name] Ji se seedha baat karo — ₹1,499/30min' → /acharyas/[slug]#booking
Language Priority
Hindi first — always. English second — for NRI and non-Hindi speakers. Hinglish for young urban audience. Other languages based on traffic data.
Hindi (default) | All articles written in Hindi first. URL: /blog/[slug] (no prefix)
English | Key articles translated. URL: /en/blog/[slug]
Hinglish | Select articles in Hinglish — Roman script Hindi. URL: /hinglish/blog/[slug]
hreflang tags | Implemented for all language variants — Google sees relationships
Language switcher | Article page top — 'Hindi | English | Hinglish' if available
Fallback | If English version doesn't exist — show Hindi version with notice
Priority 1 — NRI critical | Dosha articles, Kundali basics, Vivah muhurat 2026 — translate to English
Priority 2 — Young audience | Fun articles, Rashi compatibility, Baby name — add Hinglish
Priority 3 — Regional | Rashifal articles — translate to Bengali, Tamil, Telugu for regional SEO
Never needed | Acharya personal reflections in Hindi — authentic, leave Hindi only
Non-Technical Authors
Acharyas ke liye writing process seedha aur simple hona chahiye. Unhe code ya Markdown nahi aana chahiye.
Hindi accuracy | Easy boli — no pure Sanskrit or rare words (see Section 12)
SEO title | Contains primary keyword — max 60 chars
Meta desc | Engaging — contains keyword — max 160 chars
Structure | H2 headings present — proper hierarchy
Links | Internal links to relevant /tools, /puja, /shop pages
Images | Alt text in Hindi added
Schema | Author + date + category correct in CMS
Proofread | Spelling check — Hindi spell checker applied
Category | Article Titles (sample) | Count
Dosha (15) | Mangal Dosha Kya Hota Hai | Kaal Sarp Dosha Complete Guide | Sade Sati Kab Shuru Hoti Hai | Pitra Dosha Symptoms | Nadi Dosha aur Vivah | Mangal Dosha Cancellations | 15
Rashi (10) | Mesh Rashi 2026 | Vrishabh Rashi 2026 | ... (all 12 rashis) | 10
Nakshatra (5) | Rohini Nakshatra Characteristics | Ashwini Nakshatra | Pushya Nakshatra | Abhijit Nakshatra | Gandmool Nakshatra | 5
Jyotish Basics (10) | Kundali Kya Hoti Hai | Lagna Kya Hota Hai | Mahadasha Kya Hai | Navgraha Parichay | Bhav Kya Hai | Rashi aur Lagna Mein Fark | 6
Muhurat (5) | Vivah Muhurat 2026 | Ghar Kharidne Ka Muhurat | Naya Kaam Shuru Karne Ka Samay | 3
Festival (5) | Ram Navami 2026 Muhurat | Navratri 2026 | Diwali 2026 Puja Muhurat | 3
Ayodhya (3) | Ayodhya Ka Jyotish Mahatva | Saryu Snan Ki Vidhi | Ram Mandir Darshan Muhurat | 3
Acharya (2) | Brahman Jyotish Parampara | Acharya Ramesh Ji Ka Parichay | 2
Month | Priority Content | Search Volume Reason | Quantity
Jan | Vivah Muhurat 2026 | Makar Sankranti | Wedding season starts | 8 articles
Feb | Valentine's + Love Compatibility | Valentine's Day searches | 4 articles
Mar | Holi 2026 | Chaitra Navratri | Festival season | 6 articles
Apr | Ram Navami | Kundali Basics | Ram Navami peak | 5 articles
May | Vivah Muhurat May-June | Wedding season peak | 8 articles
Jun | Monsoon + Health Jyotish | Seasonal searches | 4 articles
Jul | Sawan Shivratri | Shravan | Shravan devotion peak | 6 articles
Aug | Independence Day | Rakshabandhan | Festival searches | 4 articles
Sep | Navratri Prep | Pitru Paksha | Navratri 2026 | 8 articles
Oct | Navratri | Diwali 2026 | Diwali peak season | 10 articles
Nov | Vivah Muhurat Nov-Dec | Post-Chaturmas wedding rush | 8 articles
Dec | Yearly Rashifal 2027 | Vivah 2027 | New year planning | 10 articles
Non-Intrusive Approach
Blog articles convert when CTAs feel helpful, not pushy. Contextual CTAs based on article topic convert 3x better than generic sidebar ads.
After para 3 (early) | First soft CTA — 'Check your own Mangal Dosha — Free' → relevant tool
Mid-article | Callout box CTA — puja or consultation recommendation
End of article | 2-3 product/service CTAs relevant to topic
Sidebar (desktop) | Sticky relevant CTA — changes based on article category
Inline tool embeds | Short embedded tool form within article — directly usable
Article Category | CTA 1 — Tool | CTA 2 — Puja/Product | CTA 3 — Forecast
Mangal Dosha | Mangal Dosha Checker | Mangal Dosha Puja + Moonga ring | 'Marriage timing in forecast'
Kaal Sarp | Kaal Sarp Checker | Kaal Sarp Puja + Yantra | 'Kaal Sarp effects in forecast'
Sade Sati | Sade Sati Calc | Sade Sati Shanti + Rudraksha | 'Sade Sati phase analysis'
Nakshatra | Nakshatra Finder | Nakshatra Rudraksha | 'Nakshatra periods in forecast'
Rashi articles | Free kundali | Rashi-specific gemstone | 'Your rashi's year ahead'
Muhurat | Muhurat finder | None specific | 'Personal muhurat in forecast'
Vivah articles | Kundali Milan tool | Vivah Puja | 'Marriage timing in forecast'
Festival articles | Panchang | Festival puja kit | general
Writer Reference — Critical
Yeh guidelines sabhi writers, Acharyas, aur editors ke liye mandatory hain. Blog ki Hindi ka level waisi hi honi chahiye jaisi baaki site ki Hindi hai — aam boli, pure Sanskrit nahi.
Aam boli | Woh Hindi likho jo Lucknow, Kanpur, Patna ke log roz bolte hain — not textbook Hindi
Short sentences | Max 12-15 words per sentence in Hindi content
Active voice | 'Mangal 7th house mein hai' — not 'Saptam bhav mein Mangal ki sthiti paayi jaati hai'
No pure Sanskrit | 'Pratikulta' mat likho — 'mushkil waqt' likho
Conversational | Write as if explaining to a friend — not a textbook
Numbers | Indian format: ₹2 lakh, not ₹2,00,000. Figures, not text.
English words | Keep: time, date, online, percentage, etc. Replace: difficult English jargon
Avoid (Pure Hindi) | Use Instead (Easy) | Avoid | Use Instead
ग्रह नक्षत्र विचार | planet aur nakshatra | प्रतिकूलता | mushkil samay
व्यावसायिक क्षेत्र | kaam-dhanda ka area | शुभफलदायक | achha / faydemand
दाम्पत्य जीवन | shaadi-shuda zindagi | उचित समय | sahi waqt
आर्थिक उन्नति | paiso mein taraqqi | ज्योतिषशास्त्र के अनुसार | Jyotish ke hisaab se
वायव्य दिशा | northwest direction | षड्बल | planet ki shakti
Primary keyword in H1 | Exact match ya close variant in article title
Keyword in first 100 words | Natural use in opening paragraph
H2 headings | 3-8 H2 headings — each targeting related keyword
Internal links | 3-5 links to relevant platform pages
External links | 1-2 links to authoritative sources (Wikipedia, shastratext.com)
Images | 1-3 images with Hindi alt text
Word count | Minimum 800 words. Most topics: 1,500+
Readability | Short paragraphs. Short sentences. Subheadings every 300 words.
Schema markup | Article + Author + FAQPage + BreadcrumbList
Meta description | Includes keyword. Enticing. Max 160 chars.
URL slug | Hindi romanized: mangal-dosha-kya-hota-hai
Information keywords | 'Mangal Dosha kya hota hai' — high volume, informational intent
Question keywords | 'Kya main Manglik hoon' — question format, featured snippet potential
Seasonal keywords | 'Vivah Muhurat 2026' — date-based, annual renewal
Blog → Tools | Every dosha/rashi article links to relevant tool: 'Mangal Dosha check karo →'
Blog → Services | Remedy articles link to puja/shop/consultation
Blog → Blog | Related articles section + inline contextual links
Tools → Blog | Each tool page links to the full educational article
Kundali → Blog | After kundali built: 'Apne Nakshatra ke baare mein aur padho →'
Hub /blog | Global Foundation strip + below newsletter: '50% profit Foundation ko'
Article pages | Small green Foundation note at end of article before related articles
Author bio | '[Acharya Name] ke lekh se AstroAyodhya ke zariye Foundation ko help milti hai'
Foundation articles | Dedicated category: 2-3 articles about Foundation's work — impact stories
Donate CTA | Small green button in sidebar → larawarefoundation.com/donate/
Foundation Note at Article End
Yeh article AstroAyodhya ke platform pe hai. Hamare net profit ka 50% Laraware Welfare Foundation ko jaata hai — Ayodhya ke zaroorattmand logon ki seva ke liye. Aur jaanna chahte hain? → astroayodhya.com/foundation
India Distribution Strategy
India mein content WhatsApp pe share hota hai — not Twitter or Facebook primarily. Har article ke liye WhatsApp sharing optimize karna hai.
Share button | Large WhatsApp button at top + bottom of article
Share text | Pre-filled: 'Yeh article padha? [Title] — [Short URL] via AstroAyodhya'
WhatsApp image | OG image (1200×630) designed to look good in WhatsApp preview
Share count | '[N] logon ne share kiya' — social proof. Show if > 10 shares.
Copy link | One-tap copy for WhatsApp paste
OG Image format | 1200×630px. Hindi title large. Acharya photo small. AstroAyodhya branding.
Generation | Auto-generated via Cloudinary text overlay OR Puppeteer screenshot
Template | Dark saffron background, white text, Devanagari font, flame icon
Per article | Unique OG image for every article — improves CTR on social
Article rendering | SSG with ISR — revalidate 3600 (1 hour). Instant load for readers.
CMS fetching | Sanity GROQ queries at build time + ISR for updates
Image handling | Next.js Image component + Cloudinary CDN. WebP format. Lazy load.
Hindi fonts | Noto Sans Devanagari — preloaded for body text. 400 + 700 weights only.
Code splitting | Blog specific components lazy loaded — don't bloat main bundle
Search | Algolia OR Sanity GROQ search for /blog search bar
LCP | < 2.5s — article text rendered SSG. Images lazy loaded.
CLS | < 0.1 — Reserve image dimensions. Stable layout.
Hindi rendering | Test on low-end Android (Redmi Note) — Devanagari must render properly
Bundle size | Article page < 150KB JS (excluding CMS SDK)
Core Web Vitals | All green for top 10 blog articles — regular monitoring
Element | Desktop | Mobile
Hub page | 3-col grid + sidebar | 1-col. No sidebar — newsletter at bottom.
Article page | 720px body + TOC sidebar | Full width. TOC = collapsible 'Contents' button.
Featured image | Full width below author bar | Full width — above title on mobile
Share buttons | Floating share bar on left | Sticky bottom bar: WhatsApp + Copy link
Related articles | 3-col grid below article | Horizontal scroll row
Author bio | Full width box | Full width — compact
In-article CTAs | Inline callout boxes | Same — full width
Component | File Path | Notes
BlogHub | app/blog/page.tsx | SSG + ISR hub
BlogArticle | app/blog/[slug]/page.tsx | SSG + ISR article
BlogCategory | app/blog/category/[cat]/page.tsx | SSG category archive
AcharyaAuthor | app/blog/acharya/[acharya]/page.tsx | Author page
ArticleCard | components/blog/ArticleCard.tsx | Card for grid + carousel
ArticleHeader | components/blog/ArticleHeader.tsx | Title + author + meta
ArticleBody | components/blog/ArticleBody.tsx | MDX or Portable Text renderer
TableOfContents | components/blog/TableOfContents.tsx | Sticky H2 nav
ArticleFooter | components/blog/ArticleFooter.tsx | Tags + author bio + share
RelatedArticles | components/blog/RelatedArticles.tsx | 3 related cards
ShareButtons | components/blog/ShareButtons.tsx | WhatsApp + copy + social
InArticleCTA | components/blog/InArticleCTA.tsx | Contextual tool/product CTA
NewsletterInline | components/blog/NewsletterInline.tsx | WhatsApp opt-in mid-article
CategoryFilter | components/blog/CategoryFilter.tsx | Horizontal tab filter
AuthorBio | components/blog/AuthorBio.tsx | Acharya bio box in article
BlogSidebar | components/blog/BlogSidebar.tsx | Desktop sidebar widgets
BlogSearch | components/blog/BlogSearch.tsx | Sanity/Algolia search
Query | Method | Purpose
getAllArticles | Sanity GROQ | Hub page + sitemap generation
getArticleBySlug | Sanity GROQ | Individual article SSG
getArticlesByCategory | Sanity GROQ | Category page
getArticlesByAcharya | Sanity GROQ | Author page
getRelatedArticles | Sanity GROQ | Related section — same category + tags
getFeaturedArticles | Sanity GROQ | Hub page featured section
searchArticles | Algolia OR Sanity | Search functionality
GET /blog/view-count/:slug | Internal API | Track article views for 'popular' sorting
Content Roadmap
Yeh topics Year 1 mein cover karne hain. Priority order: Dosha articles first (highest traffic), then Rashi, then seasonal.
Next: /about | About AstroAyodhya — Laraware Group story, founding vision, Ayodhya connection, media coverage
Final: /admin | Admin panel — complete developer spec for platform management